Responsibilities

• Own the lifecycle campaign calendar and execute email, SMS, and app push campaigns, including audience selection, creative coordination, setup, QA, launch, and post-campaign review.
• Manage day-to-day Appmaker activity and partner with internal and external teams to resolve app, customer-journey, and campaign issues.
• Coordinate GWT.com promotional execution across Shopify, including landing pages, featured products, offers, and launch checks, in partnership with site and category owners.
• Drive operational setup and ongoing execution of social commerce, initially including TikTok Shop: listings, launch readiness, promotions, creator or affiliate coordination, customer-service handoffs, and issue resolution.
• Analyze CRM, app, site, and social-commerce performance; recommend tests and actions rather than simply circulating reports.
• Document repeatable processes and work with technology, creative, customer service, and agency partners to reduce manual work and improve execution.

Requirements

• 3+ years in DTC eCommerce, lifecycle marketing, digital account management, or social commerce; equivalent experience considered.
• Hands-on experience with email or SMS platforms and an eCommerce platform.
• Ability to manage campaign details, interpret conversion and retention metrics, and coordinate multiple launches accurately.

Preferred

• Shopify, Klaviyo, Attentive, and Appmaker experience preferred.
• TikTok Shop, creator commerce, or affiliate execution experience preferred.