Responsibilities

• Develop and execute integrated communications plans that support regional business priorities and enhance brand reputation
• Support national broadcast communications with strong relationships to secure corporate, brand and product segments as needed
• Lead communications and coordination of regional fleet, including launches, updates, and operational storytelling
• Build and maintain strong relationships with regional automotive press associations
• Identify and cultivate relationships with lifestyle media and content creators to expand brand reach and relevance across diverse audiences
• Support product and brand storytelling efforts to extend news-making moments between reveal and launch periods
• Manage media relations and local PR efforts, including proactive storytelling and reactive issues management
• Monitor industry trends and competitive activity

Requirements

• Bachelor’s degree in Communications, Journalism, Marketing or related field
• 7+ years of experience in communications, preferably in a regional or field-based role for automotive or lifestyle/travel sectors, with established media relationships
• Must be curious, proactive and performance driven, with the ability to work autonomously, prioritize and work under pressure
• Experience designing and executing multiple simultaneous strategic external communications plans and programs that drive awareness, engagement, and brand credibility
• Expert relationship builder that can confidently engage with media, analysts, and senior internal stakeholders to represent and communicate complex product, corporate and brand stories
• Experience managing lifestyle media and creator/influencer relations
• Strong writing, editing, and storytelling skills across formats and platforms that engage multiple audiences
• Demonstrated ability to collaborate effectively across all levels of the organization while exercising discretion and maintaining confidentiality
• Familiarity with fleet operations or automotive industry communications

Preferred

• Agency experience is a plus