Responsibilities

• Designs email content to increase guest engagement and increase responses towards marketing offers
• Builds and executes email marketing communications in collaboration with internal teams
• Actively works to coordinate email deliveries with offer deployment to other channels
• Monitors and reports on email campaign effectiveness using Google Analytics and Campaign Management software
• Contributes to the overall marketing strategy in regards to best email communication practices
• Designs, updates and maintains email templates
• Adheres to Mohegan Sun brand standards
• Coordinates the review, approval, and distributes information about email campaigns to key team members
• Maintains standard operating procedures and department best practices documentation
• Ensures compliance with all internal and external regulations surrounding data privacy and email communications including, but not limited to, CAN-SPAM

Requirements

• Bachelor’s degree in Marketing or related field
• Experience with Adobe creative suite, including Photoshop, Illustrator and Acrobat Pro
• Knowledge of campaign management systems
• Strong collaboration, project management, and problem-solving skills
• Excellent organizational, detailed oriented, and multi-tasking skills
• Excellent written and verbal communication skills
• Proficient in Word, Excel and Outlook
• In lieu of degree and previously mentioned experience, four years of experience in an email specialist or similar position with a focus on HTML and graphic design may be considered
• Advanced knowledge of HTML and CSS
• Demonstrated knowledge of form-based methods for list acquisition and its implementation in a PHP web environment