Responsibilities

• Build, launch, and manage paid campaigns across Meta Ads Manager and Google Ads according to strategy from the Ecommerce Manager
• Manage campaign structures, audiences, keywords, budgets, and bids, monitoring performance daily to flag pacing or delivery issues
• Coordinate with Creative and Social to QA and schedule ad assets (copy, imagery, video) on time
• Implement and QA UTM tagging and pixel/conversion events for accurate attribution
• Compile weekly and monthly paid media reports (ROAS, CPA, NC%, CTR, CPC) and support testing of creative, copy, audiences, and bidding strategies
• Stay current on Meta and Google platform updates and understand new features to improve performance
• Optimize product, collection, and landing page content (titles, descriptions, headers, alt text, and metadata) to improve organic search visibility and discoverability
• Support on-page and technical SEO best practices, including URL structure, internal linking, structured data, sitemaps, indexing, and robots.txt rules
• Track organic search performance (rankings, impressions, click-through rate) using Google Search Console and analytics tools, surfacing opportunities to improve visibility
• Execute website updates for promotions, product launches, and content changes according to the e-commerce calendar
• Maintain product catalog accuracy (SKU uploads, descriptions, imagery, pricing) and support collection management and on-site visual merchandising
• Perform regular QA and site audits, flagging bugs, broken links, speed issues, or display inconsistencies
• Help keep Shopify apps and integrations organized and running smoothly, escalating issues as needed
• Pull and compile data from Shopify, GA4, and marketing platforms into weekly and monthly reports, tracking revenue, conversion rates, and traffic sources alongside paid media performance
• Monitor competitor promotions, pricing, and website updates, flagging anomalies or opportunities for the Ecommerce Manager
• Coordinate with Brand Marketing, Email/CRM (Klaviyo), Customer Service, and Operations to support campaigns, retention efforts, and website accuracy