E-Commerce Specialist

Alpharetta, GA (On-site)

Salary Not AvailableEntry Level1+ years expFull time

Posted 1 day ago

Job Summary

Own and optimize the full ecommerce marketing stack from site updates to paid media, performance tracking, and agency coordination, driving traffic, conversions, and revenue through multiple channels.

Lead online marketing planning and channel experimentation
Drive ad campaigns across Google and Meta platforms and monitor performance metrics
Collaborate with agencies and vendors to scale growth

Job Description

Responsibilities

Manage and update website products, content, promotions, and landing pages.
Create, manage, and optimize Google Ads and Meta Ads campaigns.
Monitor website and advertising performance, including traffic, conversions, sales, CPA, and ROAS.
Develop and maintain the online marketing plan.
Identify opportunities to increase website traffic, conversions, and revenue.
Manage and evaluate marketing agencies and service providers when needed.
Manage product listings through Amazon Seller Central.
Explore new channels and strategies to generate additional traffic and sales.

Requirements

Previous e-commerce experience with a strong understanding of online sales and customer acquisition.
Hands-on experience with Google Ads, Google Shopping, and Performance Max.
Hands-on experience with Meta Ads (Facebook & Instagram).
Experience with an e-commerce CMS; Magento is a plus.
Experience with Amazon Seller Central.
Understanding of SEO, email marketing, affiliates, social media, and other traffic sources.
Strong analytical, organizational, and communication skills.
Ability to manage multiple tasks and adapt to a fast-changing e-commerce environment.