Senior Marketing Manager, Digital Brand Media (US Remote)
Fanatics Betting & Gaming
Denver, CO (Remote)
$133K/yr - $200K/yrIn-houseFull-timeSenior level7+ years exp.
2 hrs ago
E-Commerce Senior Manager
South Jordan, UT (Remote)
Salary Not AvailableSenior Level6+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the full DTC ecommerce engine across Shopify, aligning brand initiatives with performance and driving revenue, CRO, and lifecycle growth; build a high performing team and scalable operations while keeping inventory and site experiences optimized.
- Growth and site performance: Own revenue, CRO roadmap across PDPs, checkout, subscriptions, and merchandising with data-backed optimization.
- Team and partnerships: Lead Shopify Dev, Growth/CRM, and agency partners, establish rhythms and performance standards.
- Lifecycle and operations: Align retention, subscriptions, and inventory with the on-site experience and operations to reduce stockouts and improve forecast.
Job Description
Responsibilities
- E-commerce Strategy and Performance Ownership: Own DTC ecommerce revenue performance across all Shopify sites.
- Set an e-commerce strategy that aligns digital brand initiatives with performance goals.
- Partner with Growth, Marketplace, and Brand leaders to deliver integrated channel strategies.
- Establish quarterly roadmaps and prioritize initiatives based on revenue impact.
- Team Leadership and Oversight: Lead and manage the following roles and functions:
- Shopify Development Manager
- Growth/CRM Manager
- Lead/Support Agency partners in performance.
- Develop team capabilities, operating rhythms, and performance standards.
- Website Experience and CRO Leadership: Own site experience, conversion rate optimization, and merchandising strategy.
Requirements
- Bachelor’s degree in Business, Marketing, E-commerce, or related field.
- 6 plus years of ecommerce experience, with at least 4 years leading Shopify-powered DTC businesses.
- Proven success driving DTC revenue growth, conversion optimization, and operational scale.
- Deep expertise in Shopify, CRO frameworks, subscriptions, and ecommerce analytics.
- Experience leading cross-functional teams and managing technical and non-technical roles.
- Strong understanding of performance marketing, lifecycle marketing, and attribution.
- Highly analytical with the ability to translate data into execution.
- Experience in health, wellness, or consumer products is a plus.
Basic Research
Basic Research is an award-winning, multimillion-dollar company and one of the top distributors in the beauty, anti-aging, weight-loss, bodybuilding, and skincare industries. For three decades now, we have been distributing some of the best-selling, most sought-after formulations in the world. By bringing real research and science into the industry, we created a skin-care phenomenon with StriVectin-SDTM. This "stretch-mark cream turned anti-wrinkle phenomenon" became wildly popular and earned its place as one of the most effective, highly recognized and successful skin-care product lines of all time. As each year passes — and with continual new scientific findings — our product portfolio continues to expand to meet the needs of our customers.When it comes to staffing, we are intentional about hiring the right candidate not only for the position, but for the company as a whole. Every person at BR holds an important piece of our success, and together we make up a unique, passionate, and talented team. We aim to create an environment where every individual is able to fully contribute and make a difference within our organization, and we work hard to ensure that not only our customers are living happy healthy lives, but our team is as well.
