Responsibilities

• Maintain technical site health including faceted navigation, canonicalization at scale, indexation strategies and CWV across large, multi-brand product catalogs.
• Implement and manage advanced structured data.
• Audit and optimize rendering, out-of-stock logic, faceted URLs and site architecture.
• Partner directly with web dev and product teams to write technical tickets, define acceptance criteria, conduct QA and embed SEO into release cycles.
• Perform keyword research and intent mapping for core categories and products.
• Audit and maintain programmatic metadata rules for product and category pages, while manually optimizing high-value category pages.
• Optimize category page copy to align with primary and secondary search intent.
• Develop strategies to maximize brand visibility, citation share and product. recommendations across AI search platforms.
• Optimize content and site structure for RAG retrieval in AI shopping engines.
• Fully own content hub strategy and execution, managing the editorial calendar from ideation to publication.

Requirements

• 4+ years of hands-on e-commerce SEO experience managing large-scale sites, faceted navigation and modern platforms.
• 2+ years of experience managing direct reports
• Deep expertise in technical SEO paired with a solid understanding of how LLMs and AI platforms retrieve, parse and cite information.
• The “SEO Champion” Mindset: Influential, proactive and collaborative. Proven record of building revenue-driven business cases and securing priority in engineering sprints.
• Google ecosystem: GA4, GSC, GMC, GBP
• Ahrefs / Semrush
• Enterprise search and crawling tools
• Exposure to emerging GEO tracking tools
• Sit for more than 6 hours per shift
• Use hands to finger, handle and feel

Preferred

• Experience with Conductor Intelligence & Web Monitoring (preferred, not required)
• Experience with RioSEO & Local Manager (preferred, not required)

Benefits

• This role will be eligible for medical, dental, vision, 401k, sick leave, parental leave, and company paid time off plan.