E-Commerce Operations Specialist at Ruffwear | Bend, OR | $55K/yr – $58K/yr

Ruffwear

E-Commerce Operations Specialist

Bend, OR (Hybrid)

$55K/yr – $58K/yrMid LevelFull time

Posted 4 months ago

Job Summary

Drive Ruffwear’s e-commerce growth by owning product catalogs, site merchandising, SEO, and multi-channel campaigns.

Must-have: Shopify backend, metafields, and email/SMS platforms (Klaviyo/Attentive).
Standout: Global clones, brand-aligned theme updates, and GEO/AI optimization to boost visibility.

Job Description

Responsibilities

Own daily e-commerce catalog ops, site merchandising, search optimization, and direct communication.
Ensure scalable backend architecture and curate premium customer journey via product listings and visuals.
Execute monthly email and SMS campaigns and manage acquisition tactics.
Catalog Management: Own Shopify product catalog, product info metafields, and complex global theme updates.
Merchandising & Visuals: Manage product listings with visuals and copy; deploy banners and header images.
Search Optimization & GEO: Drive ongoing SEO and Generative Engine Optimization for visibility.
CRO: Support on-site conversions by addressing friction with merchandising and content tweaks.
Review Moderation & Curation: Oversee weekly review publishing; curate high-quality reviews and photos.
International Site Clones: Manage global storefront clones with brand strategy and theme updates.
Vendor & Platform Management: Manage Klayvio, Attentive, and Okendo for acquisition and loyalty.
Data & Reporting: Analyze daily performance and create monthly trend reports with recommendations.
Campaign Execution: Build monthly Campaigns and Automations for Email and SMS.
On Site Acquisition: Execute on-site pop up acquisition strategies and performance.

Requirements

Bachelor’s degree in Marketing, Business, E-commerce, Communications, or related field; OR equivalent experience in e-Commerce Marketing.
Experience with Shopify backend architecture, product feeds, and metafields.
Familiarity with Klayvio, Attentive, and Okendo.
Familiarity with Figma.
Familiarity with SEO and Generative Engine Optimization (GEO).
Familiarity with Conversion Rate Optimization and customer funnel concepts.
Candidates authorized to work in the United States; Ruffwear cannot sponsor work authorization.

Preferred

Direct experience in outdoor, pet and/or consumer products industry.
Self-motivated with excellent organizational, time management, and attention-to-detail skills.
Ability to work in a team environment under tight deadlines.

Benefits

Competitive pay
Medical, dental and vision coverage for employees and their dependents
Company-paid employee assistance plan, life insurance, AD&D, and long-term disability
4 weeks of PTO to start – 5 weeks after 5 years, and 6 weeks after 10 years
12 weeks of paid parental, family and medical leave
SIMPLE IRA retirement plan with 3% employer match
16 hours of paid Volunteer Time each year
Month of Unleashed Discovery (sabbatical leave) every 5 years
Quarterly Bonus Program Participation
2 Field Days per year to test product samples with dogs in action

Ruffwear

Ruffwear's mission is to build dog gear to enhance and inspire exploration for outdoor adventurers and their human companions. Our Performance Dog GearTM combines performance, quality, fit, function, and safety to meet the needs of active and adventurous canines and their humans. Ruffwear is committed to preserving open lands and waterways, providing important habitat for wildlife and recreational opportunities for humans and canines. Ruffwear partners with The Conservation Alliance to protect these special places so important to us. Additionally, Ruffwear works with regional grass roots organizations, giving back to the community, and creating opportunities to strengthen the bond between humans and their dogs. Ruffwear was named one of Outside Magazine’s (http://www.outsideonline.com/) “Best Places to Work” in November 2016.In addition, Ruffwear was recognized by Oregon Business Magazine as one of the “100 Best Green Companies to Work for in Oregon” in June 2009.Based in Bend, Oregon, Ruffwear sells their products through specialty pet and outdoor retailers as well as www.ruffwear.com. @ruffwear

Founded in 1996

Bend, Oregon, USA

101 employees (17 in marketing)

www.ruffwear.com