Responsibilities

• Own and manage multiple brands and SKUs within the Amazon ecosystem, including Seller Central, ensuring that all marketplace activities align with revenue and profitability goals.
• Manage and optimize Amazon product listings, including titles, bullet points, keywords, images, A+ Content, storefronts, variations, and catalog structure to maximize visibility and conversion.
• Develop, launch, and manage Amazon PPC and Sponsored Ads campaigns across multiple products and brands, focusing on efficient use of advertising budgets.
• Monitor key Amazon performance metrics such as ROAS, ACOS, TACOS, conversion rates, traffic, rankings, and marketplace profitability, and adjust strategies based on data.
• Develop and execute strategies to increase organic ranking, conversion rates, customer reviews, and overall market share within Amazon.
• Plan and manage Amazon promotions, coupons, pricing strategies, and new product launches to drive incremental revenue and brand growth.
• Monitor Amazon account health, including suppressed listings, catalog issues, chargebacks, and marketplace compliance, and resolve issues proactively.
• Coordinate Amazon inventory requirements with purchasing, production, and operations teams to maintain stock availability and support sales targets.
• Prioritize advertising and promotional spend based on SKU-level revenue, margins, inventory levels, and performance data.
• Analyze competitor pricing, positioning, promotions, and marketplace activity to identify opportunities and inform strategic decisions.

Requirements

• At least 5+ years of hands-on e-commerce management experience with direct responsibility for revenue and performance.
• Demonstrated experience managing multiple brands and large, complex SKU portfolios in digital channels.
• Strong, hands-on experience with Amazon Seller Central, including listing management, account health, and marketplace operations.
• Strong, hands-on experience with Shopify, including merchandising, promotions, and conversion optimization.
• Proven track record of growing revenue through Amazon and/or direct-to-consumer e-commerce channels.
• Experience managing Amazon PPC and Sponsored Ads, including campaign structure, optimization, and budget management.
• Strong understanding of Amazon SEO, listing optimization, A+ Content, promotions, and marketplace analytics.
• Experience with Shopify merchandising, promotions, conversion optimization, and performance reporting.
• Experience prioritizing and managing performance across numerous products and SKUs simultaneously.
• Strong analytical skills and the ability to make data-driven decisions using marketplace and site performance metrics.

Preferred

• Experience in beauty, skincare, personal care, wellness, supplements, or consumer packaged goods.
• Experience in multi-brand e-commerce organizations and high-SKU-count environments.
• Experience with Amazon FBA and Amazon Vendor programs.
• Experience with email and SMS marketing platforms for customer engagement and retention.
• Proficiency with Google Analytics or GA4 for tracking, analysis, and reporting.
• Experience with Meta Ads and Google Ads for paid media campaigns.
• Broader SEO experience beyond marketplaces, including site-level optimization and content strategies.
• Experience with influencer and affiliate marketing programs to drive awareness and sales.
• Experience with subscription-based e-commerce models and recurring revenue strategies.
• Exposure to new product launches, including planning, positioning, and go-to-market execution.

Benefits

• Work Environment This role is based onsite in Clearwater, providing close collaboration with leadership and cross-functional teams in a dynamic, growth-oriented environment. You will work directly with operations, finance, creative, inventory, purchasing, and supply chain teams while managing Amazon and Shopify platforms using modern digital tools and analytics. The setting supports a hands-on, fast-paced e-commerce operation where you can see the impact of your work on brand performance and revenue.