Responsibilities

• Platform ownership — Own Shopify site end to end — from merchandising, page optimization, and checkout experience
• Performance — Own core DTC performance: revenue, conversion rate, average order value, customer acquisition efficiency, and repeat purchase
• Trading calendar — Build and maintain the e-commerce calendar — launches, promotions, bundles, and evergreen growth moments
• Infrastructure — Stand up and maintain tracking, attribution, and lifecycle infrastructure (analytics, Klaviyo flows) for a brand building this from zero
• Optimization — Use site analytics and testing to identify conversion opportunities and translate them into prioritized action
• Launch readiness — Coordinate channel readiness — inventory, product information, pricing, assets, and timing — with the teams that own those inputs
• Go-to-market — Translate new company’s brand strategy into go-to-market plans for launches, drops, and seasonal or cultural moments
• Campaign planning — Build channel plans, timelines, and success measures in partnership with the Brand Director and functional leads
• Channel integration — Connect paid media, organic social, influencer, email/SMS, and social commerce into one customer journey
• Insight — Surface consumer, category, and competitive insight that informs positioning and content

Requirements

• Hands-on Shopify expertise — you have built and launched a store, not just managed one that already existed
• Marketing experience spanning campaign strategy, demand generation, or lifecycle/CRM
• Experience planning and executing product launches or integrated, multi-channel campaigns
• Comfort operating solo, without a large team, in ambiguous, early-stage conditions
• Genuine fluency in beauty and pop culture — you already follow nail/beauty trends, drops, and cultural moments without being told to, and can translate them into commercial ideas
• Beauty, fashion, or consumer DTC background
• 5–7 years of combined experience across ecommerce operations and marketing, including at least one full-cycle DTC brand launch with direct ownership of revenue and site performance

Preferred

• Liquid development familiarity
• Specifically nail or beauty category experience, where trend cycles turn over fastest
• Experience launching a brand from zero, not just growing an existing one
• Familiarity with attribution tools such as Triple Whale or GA4
• Social commerce, TikTok Shop, or Amazon marketplace coordination experience