Responsibilities

• Develop and execute content strategies for TikTok, Instagram, and other relevant social platforms
• Create, film, edit, and publish short-form content, including TikToks, Reels, product videos, and behind-the-scenes content
• Research, identify, and reach out to influencers, UGC creators, and potential brand partners
• Manage influencer gifting, product seeding, outreach, follow-ups, and campaign tracking
• Build and maintain content calendars and social media posting schedules
• Monitor social trends and quickly turn relevant trends into brand-appropriate content
• Assist with product and lifestyle photoshoots and other creative production
• Create social graphics and marketing assets using tools such as Canva, Adobe Creative Suite, or Figma
• Write social captions, creator outreach messages, and other marketing copy
• Track social media, influencer, and campaign performance and use results to improve future content

Requirements

• Experience in social media, digital marketing, influencer marketing, content creation, or a related field
• Strong understanding of TikTok and Instagram content and current social media trends
• Comfortable creating content rather than only planning or analyzing it
• Experience with creator/influencer research and outreach
• Strong visual taste and an understanding of beauty, fashion, lifestyle, or Gen Z consumer brands
• Familiarity with Canva, CapCut, Adobe Creative Suite, Figma, or similar creative tools
• Strong written and verbal communication skills
• Organized and able to manage multiple projects, creators, and deadlines at once
• Comfortable working independently in a startup environment
• Proactive — you see what needs to be done and take initiative rather than waiting for step-by-step instructions

Preferred

• Preferred Qualifications
• Previous experience with a beauty, fashion, lifestyle, or e-commerce brand
• Experience managing TikTok and/or Instagram accounts for a brand
• Experience with influencer gifting, UGC, affiliate marketing, or creator partnerships
• Photography, videography, or short-form video editing experience
• Familiarity with Shopify or other e-commerce platforms
• Experience using analytics to evaluate social and campaign performance
• A portfolio or examples of social media, content, design, or campaigns you have worked on

Benefits

• 401(k)