Responsibilities

• Support day-to-day e-commerce operations and recurring processes necessary for successful online execution
• Monitor and analyze e-commerce and marketing performance, including customer behavior, traffic, conversion, engagement, revenue, and key KPIs
• Analyze marketing campaigns , promotions, pricing, and digital initiatives to identify trends and opportunities for improvement
• Support the development and execution of e-commerce marketing initiatives, promotions, and digital campaigns
• Conduct market, customer, competitor, and trend analysis to identify opportunities for growth
• Develop recurring reports and dashboards , translating data into clear, actionable business insights
• Partner with Marketing , Social Media, Operations, and other cross-functional teams to support digital and e-commerce initiatives
• Assist with e-commerce platform integrations and coordination with CRM and other business systems
• Own and manage Bacio di Latte's presence on third-party delivery platforms — Uber Eats, DoorDash, and Instacart — including menus, pricing, photos, store hours, and promotional setups
• Lead weekly syncs with delivery platform partners (Uber Eats, DoorDash, Instacart) to identify opportunities to improve visibility, ranking, and performance

Requirements

• Bachelor's Degree in Marketing, Business, Analytics, Economics, Statistics, or a related field
• 6 months+ E-Commerce, Digital Marketing, or Marketing Analytics Assistant or Intern experience
• AND
• 6 months+ Food & Beverage experience , preferably in the QSR space
• Working knowledge of e-commerce platforms and digital marketing channels
• Familiarity with third-party delivery platforms such as Uber Eats, DoorDash, or Instacart
• Experience analyzing marketing and e-commerce performance metrics
• Experience with GA4 (Google Analytics 4) and/or other digital analytics platforms
• Understanding of customer journey, conversion, and digital optimization principles
• Strong Excel and data analysis skills

Preferred

• Experience with delivery platform operations , menu management, or promotions setup is a PLUS
• Experience working with CRM and/or ERP integrations is a plus
• Interest in AI-powered shopping , search, personalization, and emerging digital commerce technologies is a plus

Benefits

• - Health insurance & PTO
• - Opportunity to contribute to the incredible growth of an iconic Italian gelato brand
• - Be part of a growing company undergoing massive expansion
• - Great company culture fostering a friendly, collaborative, and dynamic work environment
• - Professional development and career growth opportunities
• - Company in growth stage with major growth opportunity
• - Career path
• - Great company culture