E-Commerce Manager for Music Instrument Manufacturer at Cherub Technology | Torrance, CA

E-Commerce Manager for Music Instrument Manufacturer

Torrance, CA (On-site)

Salary Not AvailableMid LevelFull time

Posted 6 weeks ago

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Job Summary

Own the end to end e commerce engine for a music tech brand, from Shopify content and SEO to multi channel campaigns that drive revenue and brand lift.

Growth Infrastructure: Define the ecommerce roadmap, align site optimization with business goals, and run CRO experiments.
Demand & Campaigns: Plan and optimize multi channel campaigns (Google Ads, Meta, email) and track ROI with analytics.
Content & Experience: Coordinate visuals and product pages with design to ensure cohesive shopping and messaging across channels.

Job Description

Responsibilities

Develop and implement comprehensive e-commerce strategies that align with overall business objectives, focusing on increasing sales, customer engagement, and brand visibility.
Manage and optimize the company’s website using content management systems such as Shopify, ensuring seamless navigation, compelling content creation, and effective product listings.
Utilize SEO tools and techniques to improve organic search rankings through keyword research, on-page SEO, and technical site audits.
Conduct conversion rate optimization (CRO) by analyzing user behavior data with Google Analytics and implementing A/B testing to enhance the customer journey.
Plan and execute digital marketing campaigns across channels including Google Ads (AdWords), Meta Advertising, SEM (Search Engine Marketing), social media management, email marketing, and marketing automation platforms.
Collaborate with graphic designers to create engaging visual content.
Monitor campaign performance metrics regularly; analyze data to refine strategies for better ROI and overall performance marketing results.
Coordinate with cross-functional teams such as sales, customer service, and logistics to ensure a cohesive online shopping experience.
Stay updated on industry trends related to e-commerce, SEO advancements, social media marketing innovations, and emerging digital tools to keep the company at the forefront of digital commerce.

Requirements

Previous experience in the Music Industry is a plus.
Proven experience managing e-commerce platforms with a strong understanding of content management systems like WordPress or similar platforms.
Extensive knowledge of SEO tools, keyword research techniques, SEM campaigns, Google Ads (AdWords), Google Analytics, and marketing automation tools.
Demonstrated ability to optimize websites for conversions through CRO strategies and A/B testing methodologies.
Proficiency in HTML, CSS, JavaScript, SQL or other coding languages is preferred for troubleshooting and customizing website features.
Strong background in digital marketing including social media management (Meta Advertising), email marketing campaigns, graphic design, and performance marketing analytics.
Experience working within B2B or B2C e-commerce environments with a focus on driving measurable results through innovative digital strategies.
Excellent copywriting skills combined with creative content creation abilities that resonate with target audiences across multiple channels. Join us as an E-Commerce Manager to lead our digital transformation journey! Bring your passion for innovation, your expertise in digital marketing tools, and your drive for excellence to create memorable online shopping experiences that captivate customers worldwide.