Responsibilities

• Collaborate with cross-functional teams to optimize core e-commerce KPIs: conversion rate (CVR), average order value (AOV), revenue per visitor (RPV), bounce rate, and customer lifetime value (LTV).
• Build weekly/monthly performance reporting and deliver actionable insights to leadership.
• Identify revenue opportunities through funnel analysis, cohort analysis, and customer behavior insights.
• Partner with growth, lifecycle, and paid media teams to align site strategy with acquisition and retention initiatives.
• Own homepage, landing page, and collection page merchandising strategy.
• Develop and manage the site content calendar aligned to campaigns, product launches, and seasonal moments.
• Optimize product sorting, collections, cross-sells, and upsells to maximize AOV and conversion.
• Collaborate with cross functional teams to align on and execute on site promo strategy
• Ensure site content reflects brand storytelling while driving measurable performance outcomes.
• Collaborate with creative and product teams to brief and execute site updates.

• Develop and execute A/B and multivariate testing roadmap.
• Test pricing, promotional messaging, product placement, navigation, and content hierarchy.
• Leverage data tools (GA4, Shopify analytics, Posthog, heatmaps, etc.) to inform hypotheses and prioritize experiments.
• Report on test results and scale winning initiatives.
• Map and optimize the full customer journey across desktop and mobile.
• Identify friction points in the funnel and implement data-backed improvements.
• Use behavioral tools (heatmaps, session recordings, surveys) to inform UX decisions.
• Partner with Product, Creative, Paid Media, CRM, and Tech teams to ensure site execution aligns with broader marketing goals.
• Coordinate with inventory and planning teams to align merchandising with stock levels and sell-through goals.

Requirements

• 3–5+ years of experience in e-commerce, digital marketing, or site merchandising.
• Strong analytical skills with hands-on experience in GA4, Shopify (or similar platform), Looker/Tableau, and A/B testing tools.
• Proven track record of driving measurable improvements in conversion rate and revenue.
• Experience managing homepage and category merchandising strategy.
• Comfortable translating data into strategy and clearly communicating insights.
• Strong project management skills and ability to manage multiple priorities.
• Highly detail-oriented with strong ownership mindset.

Preferred

• Experience in DTC or subscription-based e-commerce.
• Experience with personalization tools.
• Familiarity with CRO best practices and UX principles.

Benefits

• We offer competitive equity/salary packages, including targeted annual bonuses, generous parental leave, a 401k, fantastic health benefits, open time off, and more.
• There is an office you’ll enjoy going to.
• We work in our office Tuesday - Thursday. Monday and Friday are remote/work-from-home day.
• We’re set up to support comfortable working - hot desks, lounge, and casual seating areas, a Mother’s Room, an on-site gym & shower, and a kitchen that makes you feel like you’ve never left home.
• We’re dog-friendly, so your furry coworker can join you anytime.
• Plus those special extra things: catered lunches every in-office day, holiday parties, off-sites, happy hours, and an annual retreat. You’ll also get a sweet employee discount to rebuild your underwear drawer with our top-notch prints.
• MeUndies is an equal opportunity employer and is committed to providing a workplace and hiring process free from discrimination.