E-commerce Growth Lead at Uproot Clean | USA

Uproot Clean

E-commerce Growth Lead

USA (Remote)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive full-funnel conversion optimization for an e-commerce brand, from ad click to upsell, by tightening messaging, offers, and page experiences.

Must-have: 3-6 years in direct response marketing, CRO, or funnel optimization.
Standout: Direct revenue impact through end-to-end funnel ownership in a DTC context.

Job Description

Responsibilities

Diagnose Funnel Performance
Analyze how different ad angles perform on specific landing pages
Identify mismatches between ad promises and page delivery
Spot friction points before they drain ad spend
Track performance shifts by device, creative angle, and traffic source
Turn Insights Into Action
Use scroll depth, heatmaps, and session recordings to understand real user behavior
Find the "why" behind drop-offs, not just the "where."
Build hypotheses from data insights, not guesswork
Create a steady testing pipeline that moves fast and calls winners cleanly
Optimize the Entire Shopping Journey
Rewrite or reorganize product pages and landing pages to tighten message flow
Collaborate with internal copywriters on high-impact rewrites
Add proof points, comparisons, FAQs, and demos where they drive decisions
Strengthen offers, bundles, subscription flows, and upsells for maximum clarity and conversion
Optimize upsell strategy to match front-end offers and maximize Funnel-Level Contribution Margin
Own Site-Wide Conversion Strategy
Conduct regular audits with fresh eyes
Align pages with current campaigns and winning ad angles
Push for bigger UX or layout changes when incremental tweaks aren’t enough thoughtfully

Requirements

3-6 years in direct response marketing, CRO, or funnel optimization (preferably DTC)
Deep understanding of direct response copywriting and what persuades buyers
Strong analytical skills - you can quickly spot patterns in data without overcomplicating
Hands-on experience managing designers and developers to execute tests and changes
Move fast and think clearly - you don’t hide behind jargon or analysis paralysis
Fluent English - excellent written and verbal communication

Preferred

Experience with Shopify or other e-commerce platforms
Background in subscription or bundle optimization
Understanding of paid media metrics (CAC, ROAS, Contribution Margin)

Benefits

Fully remote - work from anywhere in the United States
Fully covered medical insurance , including health, dental, and vision.
Paid time off
Flex days. Enjoy an extra quarterly day off to unwind and recharge energies whenever you desire

Uproot Clean

Any pet owner knows how annoying and difficult it is to remove pet hair and lint from your clothing, furniture, carpeting and pretty much everything else. A recent report by the American Pet Products Association found that a staggering 70% of American households own at least one pet, this means that the pet hair issue affects hundreds of millions of Americans. In fact, multiple studies and surveys have identified that the mess from excess pet hair ranked as the NUMBER ONE pain-point and challenge that pet owners encounter.For such a large problem, we noticed that the tools on the market that were sup- posed to help with the pet hair issue, like a standard lint roller, were simply ineffective and also incredibly wasteful. We knew there had to be a better way.This is exactly why we founded Uproot Clean.The massive pet hair problem deserves effective tools, and we set out to develop an assortment of very well made and highly effective tools to remove pet hair from upholstery, carpeting, rugs, clothes and almost everywhere pet hair shouldn’t be!Our mission is to help the hundreds of millions of pet owners enjoy their time with their furry friends a little bit more, by taking some of the hassle out of cleaning and caring for them.Our goal is to become a household name in the pet care and cleaning industry. While we have hundreds of thousands of happy customers already, we are just getting started!

Founded in 2021

Doral, Florida, USA

7 employees (3 in marketing)

www.uprootclean.com