Responsibilities

• Define and execute a comprehensive e-commerce strategy that aligns with company objectives and drives top-line revenue growth.
• Lead cross-functional initiatives that impact digital sales, site performance, customer experience, and overall profitability.
• Establish clear goals, KPIs, and performance benchmarks; regularly report on results and recommend strategic improvements to senior leadership.
• Oversee day-to-day website operations, including UX/UI enhancements, platform performance, and merchandising strategy.
• Identify and remove friction points in the digital customer journey to improve conversion rates and increase customer satisfaction.
• Direct the prioritization and implementation of website enhancements in collaboration with internal stakeholders and external agencies.
• Own and drive digital marketing strategies across paid media, SEO, SEM, social media, display advertising, affiliate programs, and marketplaces.
• Partner closely with the marketing team to develop integrated campaigns that maximize traffic and drive e-commerce revenue.
• Leverage analytics tools (Google Analytics, GA4, etc.) to assess performance, identify growth opportunities, and guide budget allocation.
• Continuously refine the user experience across desktop, tablet, and mobile devices.

Requirements

• Bachelor’s or Master’s degree in Marketing, Business, or a related field.
• 7+ years of progressive experience in digital marketing and e-commerce, with at least 3 years in a senior leadership or director-level role.
• Proven success in scaling e-commerce operations and driving measurable revenue growth.
• Strong understanding of online retail, omnichannel strategies, and direct-to-consumer (DTC) best practices.
• Advanced knowledge of website analytics, Google Ads, SEO/SEM, conversion funnels, and marketing automation.
• Demonstrated ability to lead and mentor cross-functional teams in a fast-paced environment.

Benefits

• Medical, Dental, Vision Insurance.
• Life Insurance: Fully covered by the company.
• 401k matching, 100% match up to first 3% and 50% match for the next 2%. Eligible to enroll after six months with the company. 100% fully vested.
• Paid Sick Leave
• 7 Paid Holidays
• Paid Vacation
• Company provides discounts for fitness equipment for our employees.