Responsibilities

• Overall Purpose: Identifies and implements end to end marketing strategies and programs for new or existing products or services.
• Plans and implements marketing programs or projects that support organizational marketing objectives for volume, revenue, profit, customer acquisitions, retention and satisfaction.
• Collaborate with product management team to identify new marketing opportunities.
• Prepare marketing activity reports. Promotes customer awareness and field sales effectiveness through marketing communication projects.
• Consults with product management to assess program impact.
• Contributes to the development of new principles and concepts.
• Forecasts future marketing needs by applying advanced marketing principles, theories and concepts to create and design strategic responses for various marketing projects.
• Typically assigned long-range projects requiring diverse marketing theories and techniques.
• May require considerable working knowledge of other major areas and the skill to integrate and communicate that information.
• Considered an expert within the discipline.
• Cross team collaboration, analytics, sales briefs, one list submissions, a/b testing.

Requirements

• Previous experience in complex execution and analytics is ideal.
• MS Product Suite experience
• Experience in website analytics, specifically Adobe
• Previous E-Commerce experience, online business sales experience
• Previous experience in product execution
• Education: Typically requires a bachelors degree.
• Experience: Typically requires 6+ years of experience in similar area of responsibility.

Preferred

• Forward thinking mind-set with focus on growth through test and learn approach
• Demonstrates exceptional communication skills both verbal and written