Responsibilities

• Own and manage paid media across Google, Meta, YouTube, and TikTok, from strategy and planning through execution, optimization, and reporting.
• Develop and execute efficient full-funnel campaigns, tailoring messaging, creative, and targeting for each stage of the funnel.
• Lead creative development for paid campaigns — concept, brief, and help produce creative assets
• Create new customer acquisition strategy and grow new-to-brand users with profitable CAC.
• Implement a test-and-learn approach, continuously experimenting with creative, audiences, formats, and channels to improve performance.
• Explore and launch new growth channels, such as affiliate marketing, emerging paid platforms, and more.
• Manage relationship with external paid media agency ensuring strong execution and performance.
• Integrate paid media efforts with CRM to drive personalization and performance.

Requirements

• 2+ years of experience managing and scaling Paid Media (Google, Meta, TikTok, YouTube).
• Performance-driven mindset with a focus on optimizing CAC and LTV: CAC ratios.
• Full-funnel expertise, connecting paid strategies with landing page UX and CRO.
• MarTech integration experience, combining paid media with enterprise CRMs (e.g., Bloomreach) for advanced personalization.
• Test & Learn approach to continuously iterate and optimize creatives and campaigns.
• Cross-functional collaborator able to align with Creative, Brand, and Ecommerce teams.
• Self-starter & owner with high attention to detail and the ability to manage multiple workstreams.