Business Development Manager (US-Based)
Fire&Spark
Boston, MA (Remote)
$88K/yr - $124K/yr (Est.)AgencyFull-timeMid level
2 hrs ago
DTC Team Lead
Atlanta, GA (Remote)
Salary Not AvailableSenior Level3+ years expFull time
Posted 6 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Lead DTC growth strategy and cross-functional execution for multi-channel e-commerce campaigns at a senior level.
- Own DTC growth strategy across paid social, search, email/SMS, and CRO to hit portfolio KPIs.
- Must-have: 3–5+ years leading cross-functional teams and delivering measurable e-commerce growth.
- Standout: Broad multi-channel scope with leadership of brand strategists and strategic partners with budget and roadmap influence.
Job Description
Responsibilities
- Own and evolve DTC growth strategy across paid social, search, email/SMS, and CRO to meet portfolio-wide KPIs.
- Lead and mentor Brand Strategists and channel specialists, ensuring executional excellence and scalable processes.
- Act as strategic partner for high-value clients, aligning DTC and Amazon efforts, and guiding budgets and roadmaps.
- Monitor performance metrics (ROAS, CAC, LTV, retention) and drive timely optimizations and strategic pivots.
- Collaborate cross-functionally with creative, media, and analytics teams to deliver integrated, high-impact campaigns.
Requirements
- Proven experience as a Brand Director, DTC Team Lead, or Senior Brand Strategist with measurable success in driving e-commerce growth.
- Experience in DTC/B2C digital marketing, with a proven record of scaling profitable multi-channel campaigns (ROAS, CAC, Retention, AOV).
- Deep expertise in brand strategy, digital marketing, and consumer engagement across paid social (Meta, TikTok), search marketing, email/SMS, and CRO.
- Proficiency with e-commerce platforms (Shopify, Magento, WooCommerce), web analytics, and CRM systems.
- Strong financial acumen with hands-on experience in budget management, sales forecasting, and ROI analysis.
- 3–5+ years of leadership experience managing and mentoring cross-functional teams and senior strategists.
- Strong executive presence: excellent communication and presentation skills, with the ability to influence stakeholders at all levels.
- Creative thinker with the ability to balance innovation with performance-driven execution.
- Data-driven mindset with sharp analytical and optimization skills.
- Exceptional organizational skills with the ability to prioritize across a large client portfolio.
Benefits
- 40 hours a week, 8 hours a day
- Competitive salary base
- Permanent WFH setup
- Work schedule is in EST (Monday-Friday only)
- Opportunities for professional development and career advancement
My Amazon Guy
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