DTC, Retention & Social Marketing Manager

Los Angeles, CA (Hybrid)

$98K/yr - $106K/yr (Est.)Mid Level3+ years expContract

Posted 8 hrs ago

Job Summary

Own end-to-end e-commerce and retention marketing for Onzie, leading storefront optimization, lifecycle marketing, and social content programs across Shopify and Klaviyo.

Shopify storefront optimization and merchandising
Klaviyo lifecycle campaigns and segmentation
Social content strategy and platform-native storytelling

Job Description

Responsibilities

Own the day-to-day management and optimization of the Shopify storefront.
Manage merchandising updates, promotions, product launches, landing pages, and onsite content.
Continuously evaluate the customer journey from landing page through checkout.
Identify opportunities to improve navigation, product discovery, product detail page performance, messaging, and conversion.
Manage and QA site updates to ensure a seamless customer experience.
Partner with designers and developers as needed to execute site improvements.
Own Klaviyo campaign execution, segmentation, and lifecycle marketing.
Develop and optimize automated flows including welcome, abandoned cart, browse abandonment, post-purchase, win-back, and customer nurture journeys.
Build and execute the promotional email and SMS calendar in partnership with leadership.
Write and/or brief copy and creative across email, SMS, landing pages, and digital campaigns.

Requirements

3–5+ years of experience working with DTC ecommerce, ideally within activewear, apparel, wellness, beauty, or lifestyle
Hands-on experience managing Shopify and Klaviyo
Understand customer lifecycle marketing and how email, SMS, ecommerce, social, and content work together
Hybrid strategist + doer—you can develop the idea and then execute it
Strong copywriting instincts and understand how brand storytelling can drive commerce
Comfortable creating and editing short-form video and social content
Understand Instagram, TikTok, Reels, hooks, retention, and platform-native storytelling
Analytical and comfortable using data to make marketing decisions
Highly organized and able to manage multiple workstreams within a defined monthly scope
Energized by entrepreneurial environments, conscious commerce, movement, and women's wellness

Preferred

Core: Shopify, Klaviyo, GA4, Instagram, TikTok
Content + Social: Canva, Reels/TikTok editing tools, Later, Sprout Social, or similar
Organization: Google Drive, Google Docs, Dropbox
Bonus: Instagram Shop, TikTok Shop, creator affiliate tools, influencer/ambassador platforms, A/B testing tools, and heat-mapping/CRO platforms

ONZIE INC

OUR PASSION: WE LOVE YOUR BODYBehind every Onzie design, you'll discover a deep respect for what the human body can do. Whether you're working out or just working it, Onzie's creative cuts, prints and patterns want to come along for the ride, infusing playfulness, confidence and self-expression into every move you make.OUR PRODUCTION: WE LOVE LAOnzie was born and bred in Venice Beach, CA, the epicenter of creativity and active living. Having our headquarters here makes it a badass place to develop our collections and an easy way for our team to practice the values we preach. Plus, we keep our production local, with 99% of our sewing, cutting and dyeing happening in LA.OUR PEOPLE: WE LOVE BOSS LADIESDid you know that Onzie is an independent, female owned and operated business? Meet Kimberly Swarth, Onzie’s fearless founder and CEO. A devoted yogi with a Masters in Movement Therapy, she’s the driving creative force behind our brand and collaborative company culture. And while you’re here, say hello to to the rest of the Onzie team. Together, we strive to embody the power of the female spirit, every day. We support and challenge one another, putting our passion into our product and infusing creativity and movement into all we do. From our inception, we’ve made it a priority to support other small business owners and boutique fitness studios, both locally and across the globe. In fact, you’re likely to catch one of us in any number of these niche yoga, pilates, spinning or dance classes.OUR PRICE POINT: WE LOVE BEING ACCESSIBLEWe pride ourselves on offering accessible, high-quality yoga wear that’s comfortable in saltwater, chlorine and heavy sweat environments. Our affordably-priced pieces are designed with our Free-Flow Fabric Technology, making them functional, breathable and fashionable.

Founded in 2010

Los Angeles, California, USA

16 employees (6 in marketing)

onzie.com