DTC Manager

Tustin, CA (On-site)

Salary Not AvailableManager5+ years expFull time

Posted 4 weeks ago

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Job Summary

Own end-to-end lifecycle programs for US DTC, from welcome and onboarding to cart recovery and win-back, with tight ownership of retention metrics and cross-functional launch readiness.

  • Lifecycle ownership: drive onboarding, cart abandonment, replenishment, and win-back campaigns with measurable impact.
  • Analytics and optimization: monitor 30/60/90 day retention, repeat purchase rate, AOV, and surface optimization opportunities.
  • Cross-functional execution: align with paid media IMC, CRM/CDP executions, and dashboards to forecast and track performance.

Job Description

Responsibilities

  • Execute lifecycle programs: welcome, onboarding, cart abandonment, replenishment, win-back, and promotional campaigns
  • Monitor cohort performance (30/60/90 day retention, repeat purchase rate, AOV) and identify optimization opportunities
  • Implement segmentation strategies defined by leadership using CRM/CDP tools
  • Run A/B tests across lifecycle touchpoints and site experiences
  • Support VIP/member program execution and engagement tactics
  • Execute promotional calendar, pricing, and merchandising strategies
  • Monitor daily/weekly revenue performance and identify drivers of variance
  • Partner with paid media and IMC teams to align acquisition with lifecycle conversion readiness
  • Optimize conversion funnel performance (landing pages, PDPs, checkout)
  • Support forecasting inputs and performance tracking against targets
Vesync logo

Vesync

Founded in 2011, VeSync was established with the goal of enriching the lives of customers across the globe by providing thoughtfully engineered consumer products designed with convenience, simplicity, practicality and value in mind. Today, Etekcity is now an international brand owner, serving a diverse e-commerce customer base in home improvement, consumer electronics, and outdoor equipment. By offering innovative, feature-rich products infused with the latest cutting edge technology and user-friendly designs, we have made tremendous strides in the e-commerce marketplace since our inception. Innovative thinking, thoughtful practicality and technological sophistication have been paramount to our continued success as a leading e-commerce brand in an extensive range of product categories.Our team is composed of bright, ambitious and creative-minded individuals with an unwavering passion for enriching the lives of those around us in new and exciting ways. While we’re an incredibly industrious bunch, we inspire our team members to be as happy and productive as possible by offering ample opportunities for growth, flexible work schedules and a casual, start-up like work environment where work and fun are not mutually exclusive.With multiple international branches and plans to expand our product outreach to physical storefront retail centers, we’re committed to becoming the world’s premier retailer of home goods and outdoor equipment. Building on better living isn’t just our slogan—it’s our promise to our valued team members too. #BuildingonBetterLiving.

Founded in 2011
Tustin, California, USA
242 employees (68 in marketing)