DTC Manager

Responsibilities

• Acquisition & Paid Media: Run the day-to-day paid program across Meta and Google, working through our media agency: budgets, pacing, campaign structure, and weekly optimization against CAC and MER targets.
• Own the creative pipeline for performance. Write the briefs, pick the angles, pressure-test the hooks, and judge what’s working from the data instead of from taste. You should be able to look at an ad and say why it’s failing.
• Own landing pages, offers, and promo mechanics end to end. Build them, test them, and keep the calendar honest.
• Manage SEO, blog, and affiliate as supporting acquisition surfaces, including the product placements inside content.
• Keep tracking trustworthy. UTMs, consent, server-side events, and conversion actions all have to be right or every number above is fiction.
• Site, Merchandising & CRO: Own ommushrooms.com on Shopify Plus: day-to-day merchandising, navigation, PDPs, collection pages, discounts, and promo banners.
• Run the queue with our web agency. Write clear briefs, prioritize the backlog, and QA every build before it goes live.
• Run A/B and price/offer tests, read them honestly, and ship the winners.
• Support our sister brand, Mushroom Matrix, on the same stack (roughly 15% of the work), including its pet line.
• Retention, Subscription & Customer Value: Grow what each customer is worth. This is a number you carry, not a byproduct. You raise it through cross-sell into adjacent products, upsell into larger pack sizes and better plans, bundle attach, post-purchase offers, and keeping people engaged between orders.

Requirements

• 4 to 6 years in DTC e-commerce or growth marketing, ideally within CPG, wellness, or natural products.
• A track record of using AI to build workflows or tools that replaced real work. Be ready to walk us through one.
• Hands-on in Shopify and Klaviyo. Not “I’ve overseen it.” You’ve been in the admin.
• Working knowledge of a subscription platform (Skio, Recharge, or similar) and what actually moves churn.
• You’ve managed agencies and gotten good work out of them, including the part where you tell them the work isn’t good enough.
• You understand performance creative from the inside: what an angle is, what a hook is, why one ad beats another, and how to brief for it.
• Comfortable operating in a multi-channel business, where a marketplace price or a retail promotion changes what you’re able to do on your own site.
• Comfortable with the wider Shopify ecosystem: reviews, loyalty, consent, testing, and tracking.
• A diagnostician. When an order, a subscription, or a discount misbehaves, you can trace it through the platforms and find the actual cause rather than escalating it onward.
• Organized enough to run a full calendar with several workstreams in parallel and stay calm the week of a launch.

Preferred

• Experience with Skio, Elevar, Yotpo, Pandectes, or Intelligems.
• Background in a small brand where you were the whole department.
• Comfort with SQL, spreadsheets at depth, or any data tooling beyond platform dashboards.

Benefits

• Competitive compensation and bonus opportunities
• Medical, dental, and vision insurance
• 401(k) with Company Safe Harbor Contribution
• Paid Time Off, paid holidays, floating holiday, and sick leave
• Paid parental leave
• Company-paid life and disability insurance
• Employee Assistance Program (EAP)
• Professional development and career growth opportunities
• Health and Wellness Discounts through Lifemart
• Employee discounts on Om products and friends and family discounts