DTC GROWTH STRATEGIST

USA (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own end-to-end paid media leadership for a portfolio of DTC accounts, driving revenue targets through disciplined pacing, cross-platform optimization, and clear client reporting.

  • Growth & Campaign Execution: Build, manage, and optimize campaigns daily on Meta and Google.
  • Strategy & Communication: Translate revenue targets into pacing/budget and lead regular strategy reviews with clients.
  • Account Leadership & Clarity: Serve as the daily contact, brief creatives, QA assets, and translate platform data into plain language.

Job Description

Responsibilities

  • Own a book of 5+ DTC accounts end-to-end — strategy, execution, reporting, and retention.
  • Build and maintain the media plan against the client MER target and contribution margin goals.
  • Translate revenue targets into daily/weekly pacing and budget allocation.
  • Build, manage, and optimize campaigns across Meta and Google daily.
  • Brief creative and QA every ad before it goes live and before the client sees it.
  • Run creative testing cadence and refresh cycles to protect scale.
  • Be the day-to-day point of contact for every account in your book.
  • Run weekly performance calls, monthly strategy reviews, and quarterly planning.
  • Translate complex platform data into plain language clients actually understand.

Requirements

  • 5+ years running paid media for DTC ecommerce brands with direct account ownership.
  • Proven ability to manage $100K+/month in paid spend across multiple accounts.
  • Deep hands-on expertise in Meta Ads Manager and Google Ads.
  • Fluency in blended MER, incremental ROAS, contribution margin, and Shopify reporting.
  • Working knowledge of Magic Brief, ClickUp, Loom, Slack, and Google Sheets, or the ability to pick them up fast.
  • Strong written and verbal communication.
  • High EQ.
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The Moonlighters

The MoonlightersTM️ specializes in helping e-commerce businesses scale from 7-figure to 8-figure success using paid ads.Offering advanced growth strategies and advertising solutions for E-Commerce brands.Our mission is to empower e-commerce brands to achieve exponential growth, driving them to new heights of success and profitability.Specialties: - E-commerce Growth Strategies- Paid Advertising Campaigns- Customer Retention#TheMoonlighters #Ecommerce #Facebookads #Googleads #Marketing

Traffic Signals

Monthly Visitors
19.3K
Traffic Source Mix
Search
24.1%
Direct
33.8%
Referral
6.5%
Social
34.4%
Paid
1.1%

Headcount Trend

Current headcount: ~20

Marketing Team

Marketing Team Size
19 (86% of company)