DTC Advertising Manager

Responsibilities

• Own day-to-day execution, optimization, and scaling of paid campaigns across all active paid media platforms.
• Coordinate paid media strategy with site merchandising and promotional planning so campaigns support what is happening on the website.
• Allocate and adjust spend across platforms to maximize ROAS and efficient customer acquisition.
• Track spend in real time and keep it within approved guardrails, with clear awareness of how pacing affects performance.
• Run structured experiments on audiences, bid strategy, and ad creative.
• Partner with creative and brand teams to make sure ad content both converts and reflects Project Cloud’s identity and messaging.
• Build a clear, actionable reporting rhythm around our key performance metrics.
• Identify trends, flag anomalies, and connect campaign activity to meaningful business insight.
• Identify new channel opportunities and incremental growth levers as the DTC business scales.
• Understand how paid media connects to the broader website growth engine: traffic, conversion, reviews, and repeat purchases.

Requirements

• 3 or more years of hands-on paid media experience across platforms such as Google, TikTok, and Meta, ideally in an ecommerce or DTC environment.
• Experience leading a team or managing agency partners is a plus.
• Fluency with performance metrics and the ability to turn data into clear optimization decisions.
• Comfortable running structured tests on creative, audience, and bid strategy.
• Strong communicator who can explain performance and strategy clearly to non-specialists.
• Genuinely interested in brand, culture, and what makes a product resonate with people.
• Able to work on-site in Snohomish County 2-3 days per week.

Preferred

• Experience leading a team or managing agency partners is a plus.

Benefits

• Health insurance (medical, dental, and vision)
• 401(k)
• PTO