Responsibilities

• Oversee and be responsible for best in class strategic deliverables of an account in close partnership with other disciplines such as creative, account, production, etc.
• Create and steward strategic outputs from big overarching brand strategies to creative execution briefs. Clearly defining and building them over multiple campaigns/activities at pace with the account.
• This person should be able to frame thinking and place in its proper context by:
• Clearly identifying and isolating the real business problems a brand and communications can affect
• Articulating the roles of the brand, communication and communication channels within business plans—thinking for tomorrow and not just today
• Show deep understanding of the client business and industry
• Champion the brand purpose and creative vision; ensure that it lives across all key touch-points and communications as appropriate
• Utilizing desk research, syndicated tools, AI tools, for basic research - build their unique and original POV and find creatively interesting ways of approaching problems
• Be able to build measurable goals up front in the strategic and creative process and track performance once a campaign has launched
• This person should:

Requirements

• 6+ years of brand, comms, or data strategy or relatable experience in a creative agency setting, with experience leading pieces of business and pitches or adjacent industry experience
• Bachelor’s degree in a related field, or equivalent training and/or experience
• Deep understanding of the roles of brands, communications and communication channels within business plans

Preferred

• Demonstrated mastery and proven track record of delivering creatively inspiring, business-driving thinking
• Bachelor’s degree in a related field, or equivalent training and/or experience
• Deep understanding of the roles of brands, communications and communication channels within business plans

Benefits

• Accenture offers a market competitive suite of benefits including medical, dental, vision, life, and long-term disability coverage, a 401(k) plan, bonus opportunities, paid holidays, and paid time off. See more information on our benefits here: U.S. Employee Benefits | Accenture