Drive to Retail Manager-D2C

Responsibilities

• Develop and execute integrated retail traffic-driving strategies that support business objectives by aligning campaigns, local market initiatives, community activations, and store-level efforts.
• Serve as the cross-functional leader and coordinator across Merchandising, CRM, Marketing, Media, Community, Retail Operations, Store Strategy & Experience, Planning, Analytics, and external partners to ensure seamless execution of traffic-driving initiatives.
• Lead seasonal and annual retail traffic planning processes, including traffic planning, promotional readiness, activation calendars, and communication of priorities to field and corporate stakeholders.
• Own the retail traffic and activation calendar, ensuring visibility, alignment, and effective communication of key initiatives, dependencies, milestones, and execution requirements.
• Partner with Analytics and Business Planning teams to define success metrics, measure performance, identify insights, and recommend optimizations that drive customer acquisition, store traffic, conversion, and sales.
• Manage community and localized activation programs, including vendor partnerships, event planning, and market-specific initiatives that strengthen customer engagement and brand awareness.
• Provide regular business reviews and executive updates, communicating initiative performance, key learnings, opportunities, and recommendations to senior leadership and cross-functional partners.

Requirements

• Bachelor's degree in Business, Marketing, Retail Management, Communications, Merchandising, Supply Chain, or a related field; or equivalent combination of education and relevant work experience.
• 5+ years of experience in retail, Direct to Consumer, marketing, operations, business planning, or omnichannel strategy.
• 2+ years proven success leading complex cross-functional initiatives without direct authority.
• Experience developing seasonal or annual business plans and managing multiple projects simultaneously.
• Strong analytical skills with the ability to translate performance metrics into actionable business recommendations.
• Knowledge of retail traffic, conversion, sales, and consumer engagement metrics.
• Experience presenting business updates, recommendations, and performance results to leadership teams.
• Exceptional communication, organization, and stakeholder management skills.
• Proficient in Microsoft Office Suite (Excel, PowerPoint, Outlook)
• Local marketing, media, CRM, customer acquisition, or community engagement experience is preferred.

Benefits

• This position offers a comprehensive suite of medical, dental, and vision insurance for associates and their dependents. In addition to healthcare coverage, Carhartt provides short-term and long-term disability insurance, life insurance, an employee assistance program, and a 401(k) plan with employer matching contributions. Employees can also benefit from paid time off and designated paid holidays.