Donor Marketing Manager

Plymouth, MN (Remote)

$80K/yr – $90K/yrSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive donor engagement and acquisition as the Donor Marketing Manager to grow first-time gifts and renewals across Nexus Foundation programs.

  • Own annual giving plans and donor communications, from first-time campaigns to renewal efforts.
  • Must-have: 5+ years in marketing/communications and donor-facing work.
  • Standout: cross-functional collaboration with marketing, donor services, and analytics to optimize giving.

Job Description

Responsibilities

  • Engagement and Acquisition
  • Develop and implement engagement strategies for identifying and engaging potential donors.
  • Develop and execute first-time-donor focused fundraising campaigns.
  • Utilizing data, testing and best practices identify donor attributes and implement tactics that bring prospects further down the funnel of giving.
  • Annual Giving Campaigns
  • Develop annual giving strategies focused on first-year givers and on renewal of core donor base using various tactics such as direct mail, online and peer-to-peer fundraising.
  • Works closely with Donor Services Director to review data and adjust plans regarding renewal of support and increased support from existing donors and re-activate lapsed supporters.
  • Collaborate with Digital Marketing Manager and Sr. Communications Manager to execute campaigns across marketing platforms and establish consistent presence for foundation activities.
  • Donor Communications
  • Leads the development of core fundraising materials and engagement tools such as newsletters, reports, presentations, emails, welcome packets, employee-giving materials.
  • Actively works to identify youth success stories. Articulates and shares the impact of donations to youth and families through various channels.
  • Working with the Digital Marketing Manager and Communication Manager, maintain an active level of written and digital awareness and correspondence with all donors.
  • Reporting & Analytics
  • Partners with Foundation team to establish annual revenue goals and track progress towards those goals throughout the fiscal year.
  • Establish acquisition performance indicators; collaborate with the Donor Services Director to analyze and interpret donor data including giving frequency, consistency, responsiveness, and events attended; identifies giving trends and patterns and creates growth goals and objectives.

Requirements

  • Bachelor’s degree or combination of education and related experience in marketing, communications and philanthropy
  • 5+ years experience in marketing and/or communications
  • 3+ years experience working with a development and/or engaging donors
  • 2+ years working with CRM software (Blackbaud preferred but not required)
  • 2+ years experience developing, tracking, communicating, and attaining strategic departmental goals, objectives and performance indicators.
  • Working knowledge of nonprofit donor marketing best practices
  • Advanced experience with Microsoft Office, Office 365, and ability to learn computer software programs
  • Valid driver’s license required. Must meet state regulating agency and Home Office driving requirements
  • 5+ years experience in marketing
  • 3+ years experience with a development and/or philanthropic entity

Preferred

  • 5+ years experience in marketing
  • 3+ years experience with a development and/or philanthropic entity

Benefits

  • Four weeks paid time off (PTO) in the first year of employment
  • Multiple options for health insurance coverage
  • No-cost life insurance
  • Short/long-term disability insurance
  • 401k match
  • NEW - Talkspace Therapy Benefit for the whole family
  • NEW - Hinge Health Benefit for the whole family
  • NEW – Carrot Fertility Benefit
  • Tuition assistance and training opportunities
  • Advancement pathways and internal promotion
 Nexus Family Healing logo

Nexus Family Healing

Nexus Family Healing is a national nonprofit mental health organization that restores hope for thousands of children, families, and adults each year through community mental health, crisis and stabilization, foster care and adoption, and residential treatment services. For over 50 years, we’ve used innovative, personalized approaches to heal trauma, break cycles of harm, and reshape futures. We believe every child is worth it — and every family matters. Learn more at nexusfamilyhealing.org

Founded in 1972
Minneapolis, Minnesota, USA
373 employees (18 in marketing)

Traffic Signals

Monthly Visitors
6.3K
Monthly Google Ads Budget
$528
Traffic Source Mix
Search
40.3%
Direct
43%
Referral
6.5%
Social
9.1%
Paid
1%

Headcount Trend

Current headcount: ~373

Marketing Team

Marketing Team Size
17 (5% of company)