Responsibilities

• Designs and manages the execution of localized marketing plans that align with organizational objectives to drive donor recruitment, retention, and engagement.
• Oversees the strategy and implementation of promotions supporting blood and platelet collections throughout the state.
• Provides logistical and promotional support for special blood drives, donor recognition events, and community outreach initiatives.
• Utilizes regional data to monitor campaign performance, donor engagement metrics, and provide actionable recommendations for continuous improvement.
• Fosters relationships with local community organizations, businesses, schools, and media outlets. Secure impactful in-kind donations and sponsorships that drive blood collection during challenging periods (e.g., summer, holidays).
• Implements local initiatives from corporate partnerships, ensuring they align with regional marketing efforts.
• Addresses and manage inquiries related to local and state promotions and marketing, delivering timely and effective responses.
• Produces compelling marketing content—including flyers, digital ads, newsletters, and social media posts. Ensure strong copywriting for various cross-channel marketing needs, including print, radio, and social media.
• Drafts and distributes media alerts, under guidance from the PR department, related to blood drives and other public relations content, ensuring alignment with Versiti’s messaging and brand standards.
• Maintains consistent representation of Versiti’s brand in all communications, adhering to established messaging, tone, and design standards.

Requirements

• Bachelor's Degree in marketing, Communications, Journalism, or a related field required
• 4-6 years experience in marketing, public relations, communications, or a related field, ideally within healthcare, non-profit, or community engagement sectors. required
• Strategic Marketing Planning: Ability to develop localized marketing strategies aligned with organizational goals, utilizing market research to tailor campaigns. required
• Content Creation: Advanced skills in creating diverse marketing materials, with proficiency in design software and content management systems. required
• Customer Service Orientation: Commitment to providing exceptional service to donors and stakeholders. required
• Time Management: Exceptional organizational skills for managing multiple projects in a fast-paced setting. required
• Proficient in using Hootsuite, Sprout Social, or similar tools for managing social media platforms. required
• Familiarity with Google Analytics and other analytics tools to track campaign performance. required
• Bachelor's Degree
• 4-6 years experience
• Proficiency in Salesforce or a similar CRM system for donor management and engagement. preferred

Preferred

• Partnership Development: Experience in building relationships with local stakeholders and securing in-kind donations and sponsorships. preferred
• Digital Marketing: Knowledge of digital marketing strategies, including social media, email marketing, and SEO. desired
• Event Management: Strong experience in planning and promoting blood donation and community outreach events. desired
• Tools and Technology: Salesforce or HubSpot/Marketo proficiency, Adobe Creative Suite, Mailchimp/Constant Contact, etc. preferred
• Experience with HubSpot or Marketo for automating and analyzing marketing campaigns. preferred
• Proficiency in Salesforce or a similar CRM system for donor management and engagement. preferred
• Experience with Google Analytics and other analytics tools to track campaign performance. required
• Knowledge of Mailchimp or Constant Contact for email marketing and donor communication. desired
• Asana or Trello for project management and team collaboration. desired
• Knowledge, Skills and Abilities: Digital Marketing: desired
• Event Management: desired

Benefits

• Medical, Dental, and Vision Plans
• Paid Time Off (PTO) and Holidays
• Short- and Long-term disability
• life insurance
• 7% match dollar for dollar 401(k)
• voluntary programs
• discount programs
• others