Division Senior Vice President Marketing at Universal Technical Institute, Inc. | Phoenix, AZ

Universal Technical Institute, Inc.

Division Senior Vice President Marketing

Phoenix, AZ (On-site)

Salary Not AvailableSenior Level10+ years expFull time

Posted 6 months ago

Job Summary

Lead strategic, data-driven marketing for an admissions-focused education division, owning the full funnel and ROI.

Own end-to-end funnel performance to drive enrollment.
Must-have: Minimum 10 years in marketing leadership with performance marketing expertise.
Standout: Experience managing large paid media budgets in regulated industries.

Job Description

Responsibilities

Develop strategic marketing plans aligned with division goals, audience segments, and market trends
Own end-to-end marketing funnel performance to drive enrollment
Lead all paid and organic demand generation channels (digital and offline) and optimize conversion rate and funnel efficiency
Ensure brand and creative strategies support demand generation and conversion goals while ensuring consistency across platforms and communication channels
Generate and leverage consumer and market insights to assess competition, identify trends, and optimize strategies
Build and manage a data-driven marketing infrastructure, including CRM optimization, attribution and performance tracking, and audience segmentation
Build and mentor a collaborative and performance-oriented marketing team through coaching, development, and recognition
Own and optimize a significant marketing budget with clear accountability for ROI
Establish strong operating rhythms with Admissions leadership to align on lead quality, conversion performance, and enrollment outcomes
Collaborate with cross-functional departments including admissions, academics, and finance, as well as external partners and agencies

Requirements

Bachelor’s degree in Marketing, Business Administration, or a related field (required)
Minimum of ten (10) years of experience in marketing leadership roles with a strong emphasis on performance marketing and demand generation
Experience in high-volume, performance-driven environments, ideally within regulated or compliance-driven industries, or in business models requiring demand generation against fixed capacity (e.g., education, hospitality, travel, healthcare, or similar)
Experience managing large-scale paid media budgets and lead generation programs

Preferred

Master’s degree (preferred)
Experience in regulated or compliance-driven industries (preferred)
Proven leadership experience with a track record of developing high-performing teams

Universal Technical Institute, Inc.

Universal Technical Institute, Inc., is a nationwide provider of technical education training for students seeking careers as professional automotive, diesel, collision repair, motorcycle and marine technicians, CNC machinists and Welders. We offer specialized technical education programs under the banner of the well-known brands Universal Technical Institute (UTI), Motorcycle Mechanics Institute (MMI), Marine Mechanics Institute (MMI) and NASCAR Technical Institute (NASCAR Tech). We work with some of the most respected brands in the transportation industry, including BMW, Mercedes Benz, Harley-Davidson, Ford, Toyota, and Peterbilt, to name a few. In all, our students have the opportunity to work with over 30 industry-leading brands.

Founded in 1965

Phoenix, Arizona, USA

3.9K employees (85 in marketing)

www.uti.edu/careers

Marketing Team

Marketing Team Size

65 (2% of company)

Median Tenure

2.6 years

Marketing Roles Posted (Last 30 Days)

Funding

Last Raise

Series Unknown, 23 years ago

Funding History

Jan 2003
Series Unknown

Traffic Signals

Monthly Visitors

683.7K

Monthly Google Ads Budget

$561.9K

Traffic Source Mix

62.8%

Direct

29.7%

Referral

4.8%

Social

1.2%

Paid

1.5%

Headcount Trend

Current headcount: ~4K

Recent News

Decoding Universal Technical Institute Inc (UTI): A Strategic SW

Nov 27, 2025 • GuruFocus

UNIVERSAL TECHNICAL INSTITUTE INC SEC 10-K Report

Nov 26, 2025 • TradingView

Universal Technical Institute (NYSE:UTI) Trading Down 4.7% - What's Next?

Nov 26, 2025 • MarketBeat

Links

www.uti.edu/careers

X (Twitter)

Crunchbase

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