Division Marketing Manager at Pacific Lifestyle Homes | Tacoma, WA | $95K/yr – $110K/yr

Pacific Lifestyle Homes

Division Marketing Manager

Tacoma, WA (On-site)

$95K/yr – $110K/yrSenior Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive the Division’s marketing strategy and brand execution for Garrette Homes and Pacific Lifestyle Homes, aligning with sales goals and ROI targets.

Own the Division Marketing strategy and multi-channel campaigns.
Must-have: 3+ years in marketing with budget/ROI management.
Standout: Leadership of a Marketing Coordinator and vendor/agency management.

Job Description

Responsibilities

Lead Division Marketing Strategy: Own and lead the marketing strategy for the Division, aligning initiatives with company objectives and division sales goals.
Brand Management: Oversee execution and consistency of Garrette Homes and Pacific Lifestyle Homes brands within the Division.
Budget & ROI Management: Develop, manage, and optimize the Division marketing budget, ensuring effective allocation and strong ROI.
Community Planning & Launch: Lead marketing strategy and execution for new community launches and ongoing community performance.
Performance Metrics: Monitor KPIs including traffic, leads, conversion rates, and sales performance; provide insights and reporting.
Campaign Oversight: Oversee execution of multi-channel campaigns including digital, email, social, events, and traditional media.
Team Leadership: Manage and develop the Division Marketing Coordinator, ensuring strong performance and accountability.
Vendor Management: Oversee relationships with vendors, agencies, and partners, ensuring quality and cost-efficiency.
Sales Alignment: Partner with Division Sales leadership to align marketing efforts with sales goals and support conversion.
Market Intelligence: Monitor market trends and competitor activity to inform strategy and optimize performance.

Requirements

3+ years of marketing experience, preferably in homebuilding, real estate, or related industry.
Proven experience managing marketing strategy, budgets, and ROI.
Leadership experience managing or mentoring team members.
Strong data analysis and decision-making skills.
Experience with Salesforce or similar CRM/marketing platforms.
Strong understanding of digital marketing and lead generation.
Excellent project management and organizational skills.
Strong communication and collaboration abilities.
Experience managing vendors and agencies.
Knowledge of the homebuilding industry preferred.

Benefits

Company supported medical, dental and vision benefits for employees and families
Participation in our 401(k)-retirement savings plan with Company contributions
New home discount
120 hours of paid time off for the first year
Seven paid holidays
Paid volunteer hours
Employee Recognition Program
Employee Referral Bonus - Up to $1,000
Engaging company culture – Including our annual “Ferris Bueller’s Day Off”

Pacific Lifestyle Homes

Pacific Lifestyle Homes is proud to be one of the most respected new home builders in the Northwest, building beautiful homes in SW Washington, the Portland Metro, Seattle/Tacoma, and the Boise Metro. As a three-time recipient of the prestigious "Builder of the Year" award from the BIA of Clark County and numerous accolades for innovative floor plans and thoughtfully designed communities, we are constantly pushing ourselves to enhance our craftsmanship, home plans, processes and customer service.Since our humble beginnings in Vancouver, Washington, in 1996 with just 20 home sites, we've grown to build over 6,500 homes and develop more than 130 communities across the Northwest. We’re passionate about every aspect of home building, from designing communities and watching them come to life, to guiding customers in selecting personalized features for their dream home. At every stage of the process, our team is dedicated to delivering an exceptional new home experience.

Founded in 1996

Vancouver, Washington, USA

83 employees (11 in marketing)

www.pacificlifestylehomes.com