Rural King Supply

Division Manager of Digital Marketing

Mattoon, IL (On-site)

$80K/yr – $95K/yrSenior Level8+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the end-to-end digital marketing engine for growth across paid, organic, and tech-enabled channels, with cross-functional ownership and budget accountability.

  • Lead multi-channel strategy, performance marketing, SEO, paid media, social, analytics, and AI opportunities to hit ROI/ROAS targets.
  • Own measurement, attribution, and optimization with a focus on AI driven opportunities across channels.

Job Description

Responsibilities

  • Lead digital marketing strategy across growth objectives and cross-functional partners.
  • Oversee performance marketing, SEO, paid media, social, analytics, and emerging channels.
  • Manage annual and seasonal planning and budgeting for digital programs.
  • Establish KPIs and performance benchmarks across all digital programs.
  • Identify opportunities to improve customer acquisition, retention, and lifetime value.
  • Evaluate emerging channels, technologies, and AI driven marketing opportunities.
  • Oversee paid search, shopping, display, video, social, affiliate, and retargeting programs.
  • Optimize targeting, bidding, audience segmentation, and creative effectiveness to maximize ROI and ROAS.
  • Direct agency and vendor relationships to ensure performance and accountability.
  • Lead SEO strategy including technical SEO, content optimization, and local search initiatives.

Requirements

  • Bachelor’s degree in marketing, Business, Communications, Analytics, or a related field; MBA preferred.
  • 8–12+ years of digital marketing experience, including 3–5+ years leading high-performing teams.
  • Experience in retail, e-commerce, omnichannel, or consumer-facing brands preferred.
  • Proven success managing and optimizing multi-million-dollar media budgets, including forecasting and allocation.
  • Expertise in Paid Search platforms, including Google Ads and Microsoft Ads.
  • Strong understanding of SEO, AI Search Optimization, and organic search strategies.
  • Experience managing Paid Social, Programmatic Media, and integrated cross-channel campaigns.
  • Proficiency in web analytics and performance reporting using GA4, Adobe Analytics, or similar tools.
  • Skilled in attribution modeling, marketing measurement, and performance optimization.
  • Experience with Conversion Rate Optimization (CRO) and marketing automation platforms.

Preferred

  • MBA preferred.

Benefits

  • 401(k) plan that provides a 100% match on the first 3% of your contributions and 50% of the next 2%
  • Healthcare plans to support your needs
  • Virtual doctor visits
  • Access to Centers of Excellence with Barnes Jewish Hospital and Mayo Clinic’s Complex Care Program
  • 15% Associate Discount
  • Dave Ramsey’s SmartDollar Program
  • Associate Assistance Program
  • RK Cares Associate Hardship Program
  • 24/7 Chaplaincy Services
  • Company paid YMCA Family Membership