Division Manager of Digital Marketing at Rural King Supply | Mattoon, IL | $80K/yr – $95K/yr

Division Manager of Digital Marketing

Mattoon, IL (On-site)

$80K/yr – $95K/yrSenior Level8+ years expFull time

Posted 3 months ago

Build and own the digital marketing engine that ties paid, organic, and analytics into growth for a retail/e-commerce business.

Growth ownership: oversee performance marketing, SEO, paid media, social, and analytics with cross-functional partners.
Measurement and optimization: establish KPIs, attribution, and optimization loops to improve ROAS and CAC.
Channel discovery: evaluate emerging channels and AI-driven opportunities to expand reach and revenue.

Lead strategy, execution, and optimization of digital marketing programs that drive customer acquisition, engagement, retention, and revenue growth.
Oversee performance marketing, SEO, paid media, social media, analytics, and emerging digital channels aligned with business and brand objectives.
Partner closely with merchandising, e-commerce, creative, IT, and analytics teams to deliver measurable business results.
Develop and execute comprehensive digital marketing strategies aligned with company growth objectives.
Lead annual and seasonal digital marketing planning and budgeting.
Identify opportunities to improve customer acquisition, retention, and lifetime value.
Evaluate emerging digital channels, technologies, and AI-driven marketing opportunities.
Establish KPIs and performance benchmarks across all digital programs.
Performance Marketing: Oversee paid search, shopping, display, video, social, affiliate, and retargeting programs.
Manage media budgets to maximize ROI and ROAS.