Rural King Supply

Division Manager of Digital Marketing

Mattoon, IL (On-site)

$80K/yr – $95K/yrSenior Level8+ years expFull time

Posted 7 weeks ago

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Job Summary

Build and own the digital marketing engine that ties paid, organic, and analytics into growth for a retail/e-commerce business.

  • Growth ownership: oversee performance marketing, SEO, paid media, social, and analytics with cross-functional partners.
  • Measurement and optimization: establish KPIs, attribution, and optimization loops to improve ROAS and CAC.
  • Channel discovery: evaluate emerging channels and AI-driven opportunities to expand reach and revenue.

Job Description

Responsibilities

  • Lead strategy, execution, and optimization of digital marketing programs that drive customer acquisition, engagement, retention, and revenue growth.
  • Oversee performance marketing, SEO, paid media, social media, analytics, and emerging digital channels aligned with business and brand objectives.
  • Partner closely with merchandising, e-commerce, creative, IT, and analytics teams to deliver measurable business results.
  • Develop and execute comprehensive digital marketing strategies aligned with company growth objectives.
  • Lead annual and seasonal digital marketing planning and budgeting.
  • Identify opportunities to improve customer acquisition, retention, and lifetime value.
  • Evaluate emerging digital channels, technologies, and AI-driven marketing opportunities.
  • Establish KPIs and performance benchmarks across all digital programs.
  • Performance Marketing: Oversee paid search, shopping, display, video, social, affiliate, and retargeting programs.
  • Manage media budgets to maximize ROI and ROAS.