Distribution & Marketing Technology Senior Manager

Milwaukee, WI (Hybrid)

$200K/yr – $225K/yrSenior Level10+ years expFull time

Posted 4 months ago

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Job Summary

Lead the Distribution and Marketing organization by aligning strategy, people, and enablement tools to drive revenue and data-powered decisions.

  • Own cross-functional Salesforce enablement and BI initiatives to drive revenue and data-driven decisions.
  • Must-have: 10+ years of Salesforce platform leadership and architecture experience.
  • Standout: Collaboration on AI roadmap and governance across Distribution, Marketing, and BI teams.

Job Description

Responsibilities

  • Serve as the primary point of contact for stakeholders, providing regular updates on project status, milestones, and deliverables.
  • Lead, motivate, and collaborate with cross-functional teams including delegating tasks effectively, providing guidance and support, and fostering a collaborative working environment including with collaboration with the business and technical leads to resolve complex challenges and drive innovation.
  • Engage with stakeholders, partners, and internal teams to comprehend requirements, prioritize initiatives, and align them with organizational goals.
  • Provide leadership, guidance, and mentorship to the Distribution and Marketing Technology Teams, encouraging a culture of teamwork, excellence, and continuous learning.
  • Manage the Distribution and Marketing Application Strategists, ensuring their work is align with business goals, optimize resource utilization and allocation to maximize efficiency and productivity and monitor team workload and capacity, adjusting assignments as needed to maintain project momentum.
  • Work with the Distribution and Marketing Teams on developing and enhancing the available technology that equips our sales teams with the knowledge, skills and tools they need to drive revenue growth and retain existing business
  • Manage and optimize the available sales enablement technology stack (e.g., Salesforce, Seismic, and other enablement tools)
  • Develop, implement, and continuously improve sales enablement technology that aligns with the company’s goals and sales objectives. This includes assessing needs, creating and implementing training programs, and establishing metrics to measure success.
  • Partner with Allspring’s AI Product Manager and AI Technical Lead to develop an AI roadmap for Distribution and Marketing that aligns with the business’s goals and the firm’s broader AI strategy.
  • Work with the BI team to develop and implement a comprehensive BI strategy that aligns with the organization's goals, identifying opportunities for data-driven improvements and creating long-term roadmaps for BI capabilities.
  • Manage and optimize the available BI tools/technology (e.g., Tableau, CRMA, and other BI tools)
  • Partner with our Distribution, MarComm and Corporate Data Team to design and implementation of a more modern firm data structure and associated processes.
  • Support our data management approach and align it with the wider organizational strategy.
  • Provide in depth perspective with regards to how the combined datasets can power a data driven client facing team in their mission to deliver a best-in-class client experience
  • Coordinate across the organization to support our data governance policies and procedures to ensure data quality.
  • Work with Marketing on the development of the marketing data environment and marketing analytics to measure the effectiveness of our marketing efforts including a Client Data Platform (CDP).

Requirements

  • Bachelor's or Master’s degree in Computer Science, Information Technology, or a related field.
  • At least 10 years of experience in Salesforce platform development, implementation, and administration.
  • Proven track record of effectively leading large-scale Salesforce initiatives from concept to delivery.
  • Deep understanding of Salesforce architecture, capabilities, and ecosystem, including Sales Cloud, Service Cloud, Marketing Cloud, Financial Services Cloud, Tableau Server, CRM Analytics, and Data Cloud.
  • Strong leadership and interpersonal skills with the ability to effectively communicate complex technical concepts to non-technical partners.
  • Salesforce certifications such as Salesforce Certified Technical Architect (CTA), Salesforce Certified Application Architect, or Salesforce Certified System Architect preferred.
  • Experience with Agile development methodologies and DevOps practices.
  • Excellent analytical and problem-solving abilities with a focus on delivering innovative solutions that drive business value.

Nice To Have

  • Some experience with Optimizely or a similar Digital Experience platform.
  • Demonstrable experience working effectively in a heavily distributed environment.
  • Experience with the asset management industry.
    Allspring Global Investments logo

    Allspring Global Investments

    Allspring is welcoming a new era of investing that pursues both financial returns and positive outcomes. With decades of trusted expertise propelling us forward, we’re a company staying true to our core investment roots while reinventing ourselves to offer today’s investors a fresh perspective. Allspring is a company committed to thoughtful investing, purposeful planning, and the desire to elevate investing to be worth more. Allspring Global Investments(TM) is the trade name for the asset management firms of Allspring Global Investments Holdings, LLC, a holding company indirectly owned by certain private funds of GTCR LLC and Reverence Capital Partners, L.P. These firms include but are not limited to Allspring Global Investments, LLC, and Allspring Funds Management, LLC. Certain products managed by Allspring entities are distributed by Allspring Funds Distributor, LLC (a broker-dealer and Member FINRA/SIPC).

    Founded in 1980
    Charlotte, North Carolina, USA
    1.2K employees (46 in marketing)

    Traffic Signals

    Monthly Visitors
    6.5M
    Traffic Source Mix
    Search
    31%
    Direct
    63.3%
    Referral
    5%
    Social
    0.4%
    Paid
    0.3%

    Headcount Trend

    Current headcount: ~1.2K

    Marketing Team

    Marketing Team Size
    36 (3% of company)
    Median Career Experience
    17 years
    Median Tenure
    4.4 years

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