Responsibilities

• The work our team does impacts DIRECTV FOR BUSINESS® organization directly by engaging with our largest enterprise customers across all verticals to drive new business from existing brands and develop new customer engagements.
• You’ll get the chance to work on projects that help drive the future of DIRECTV FOR BUSINESS, putting your education and skills to the test and see real world effects.
• 1. Market Research and Communication
• - Research key vertical segments and update segmentation summaries- Restaurant, Grocery, Retail, CStore, Financial, Transportation/Logistics, etc.
• - Research prioritized targets utilizing existing tools- DTV360 (Salesforce), Technomic Ignite, other web resources
• - Identify trends and potential decision factors
• - Competitive research- TV, streaming, music, retail media networks
• - CRM hygiene and data enrichment (Salesforce)
• 2. Event Marketing
• - Collaborate with acquisition and event teams on event planning, including pre- and post-event communications to target customers

Requirements

• Marketing research and analysis with the ability to recognize and identify key metrics
• Marketing communication with the ability to develop impactful written customer communications
• Experience in virtual, cross-functional collaboration
• Comfortable and experienced speaking with and presenting to current and prospective customers
• Well-organized and able to prioritize
• Skillful in written and verbal communication
• Self-motivated and able to hold oneself accountable to tasks in a virtual environment
• Strong Salesforce, Excel, Word and PPT skills