DIRECTV for Business: Business Marketing Intern

Responsibilities

• Write a copy for a variety of communication channels including the website, ads, sell sheets, agency creative briefs.
• Work closely with internal cross-functional business partners and creative agencies to help take projects from conception to completion, ensuring brand consistency and adherence in every touchpoint.
• Identify market segmentation and targeting opportunities and make recommendations on marketing strategy and campaign execution; Learn how marketing campaigns and offers are strategized, created, and executed to market.
• Drill down on KPI analytics to measure and evaluate campaign effectiveness; Make recommendations on how to improve; Analyze and review competitive marketing campaigns.
• Analyze website and make recommendations on user experience enhancements, specifically, marketing user flow.
• Drill down on website experience measuring productivity and evaluating the effectiveness of the website; make recommendations on how to improve.
• Learn how marketing campaigns and offers are strategized, created, and executed to market.
• Collaborating with internal creative teams to design and refresh website visuals

Requirements

• UI/UX Design, Graphic Design; Digital Marketing, Business, Journalism, Marketing or a related field
• Proficient in Microsoft Suite
• Knowledge of Adobe Tools, helpful
• Comfortable with and strong interest in understanding data (trend reports, usage reports)
• Experience in virtual, cross-functional collaboration
• Experience speaking with and presenting to leaders
• Well-organized and able to prioritize
• Skillful in written and verbal communication
• Self-motivated and able to hold oneself accountable to tasks in a virtual environment

Preferred

• Paid media experience (paid search, SCO, Social) is a bonus