Responsibilities

• Develop and implement a comprehensive marketing strategy aligned with organizational growth goals
• Create and oversee short-term and long-term enrollment marketing initiatives
• Identify new opportunities to increase brand visibility and student enrollment nationwide
• Analyze market trends, competitor strategies, and enrollment data to inform decision-making
• Build and strengthen brand positioning for Ignite Learning Academy within the online education market
• Build and strengthen brand positioning for other Ignite Education Group programs
• Drive measurable enrollment growth through strategic marketing campaigns
• Develop campaigns focused on lead generation, lead nurturing, and conversion optimization
• Collaborate closely with the enrollment/admissions team to improve inquiry-to-enrollment conversion rates
• Monitor enrollment funnels and marketing performance metrics to maximize ROI

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• Previous experience in school marketing required, online school marketing highly preferred
• Demonstrated success developing and executing marketing strategies that drive enrollment growth
• Strong understanding of digital marketing, branding, and lead generation
• Excellent written and verbal communication skills
• Strong organizational, project management, and analytical skills
• Ability to work independently in a remote environment while collaborating effectively with a team
• Must live in the United States - no out of country candidates will be considered

Preferred

• Experience marketing online schools or virtual education programs strongly preferred
• Experience in K–12 private school marketing preferred
• Experience with CRM systems, marketing automation tools, and enrollment funnels
• Experience managing advertising budgets and evaluating campaign ROI
• Familiarity with parent-focused and education-focused marketing strategies
• Highly driven and growth-oriented
• Creative and innovative while remaining data-informed
• Passionate about school choice and helping families find the right school environment for their child
• Comfortable working in a fast-paced and evolving environment
• Able to think strategically while also executing day-to-day marketing initiatives

Benefits

• Comprehensive benefits package
• 401k matching up to 4%
• Remote work flexibility
• Opportunity to play a significant role in the continued expansion of a rapidly growing education organization