Responsibilities

• Build and maintain long-term relationship with, content creators, talent agencies, management companies, and physicians/KOLs
• Identify, vet, and audit influencers using tools such as Brandwatch; maintain and grow our proprietary internal talent contact database
• Manage influencer campaigns across a range of tiers, including nano/micro, macro, Phys-Influencers, and celebrity spokespeople
• Negotiate influencer contracts, ensuring clear scope, timelines, deliverables, usage rights, exclusivity windows, and compliance
• Translate marketing goals into clear, inspiring creative briefs; oversee content development from concepting and storyboarding through to posting
• Develop and execute earned influencer programs including product seeding, gifting moments, and in-office aesthetic treatment experiences
• Maintain a current understanding of FDA and FTC regulations as they relate to social media and influencer marketing for healthcare and regulated brands
• Monitor for and share the latest creator economy trends and competitive activations to keep clients at the forefront of the industry
• Set the strategic direction for organic social across client accounts, including both branded and unbranded programs
• Lead content calendar development, including copywriting, design briefs, and multimedia assets, to drive engagement and achieve client KPIs

Requirements

• Minimum 8-10 years of digital experience with a strong focus in influencer and social media, and 4+ years of management experience
• Agency experience is a must. Previous experience working at a PR agency with a strong digital practice or social/influencer agency with PR collaboration experience
• Beauty industry experience required; consumer healthcare strongly preferred. Other regulated industry will also be considered
• Robust end-to-end influencer experience: talent identification, vetting, contracting, relationship management, content development, and measurement
• Established relationships with influencers and talent agents across beauty and/or healthcare categories
• Working knowledge of FDA and FTC regulations for social media and influencer marketing in healthcare/regulated industries
• Excellent written communication skills across formats: client emails, social copy, creative briefs, and presentations
• Advanced knowledge of Instagram, TikTok, YouTube, LinkedIn, Facebook, and emerging platforms
• Working knowledge of paid social platforms (e.g. Meta Ads Manager, etc.); independent campaign management not required
• Experience with influencer and social media management tools (e.g. BrandWatch, etc.)