Director, Workflow Strategy & GTM

USA (Hybrid)

$240K/yr – $280K/yrDirector/ExecutiveFull time

Posted 2 weeks ago

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Job Summary

Own the non-attorney adoption and consumption revenue motion by designing scalable AI workflows, expanding usage across 1,800 enterprise customers, and aligning product, GTM, and customer feedback to drive adoption and expansion.

  • Own consumption revenue and non-attorney user growth.
  • Design AI workflows for legal tasks accessible through the GC AI platform, API, Slack, and Teams.
  • Partner with product, engineering, and GTM to drive adoption, expansion, and KPI tracking.

Job Description

Responsibilities

  • Own consumption revenue strategy : Define and execute the playbook for driving non-attorney user adoption and consumption-based revenue across new and existing customers
  • Design AI workflows : Scope and design standardized legal workflows (contract requests, approval flows, M&A diligence, compliance checks) that non-attorney business users can self-serve through GC AI's platform, API, and connectors (Slack, Teams, and any other surface)
  • Inform product of business user needs : Partner with Product and Engineering to build these workflows into the platform, translating customer needs and market signal into product requirements
  • Drive go-to-market : Shape positioning, messaging, and sales enablement for the workflow and consumption motion; help the pre-sales team articulate the vision and close expansion deals
  • Expand the install base : Work with existing customers (~1,800) to shift their thinking on who within their organization should be using GC AI and how, driving expansion revenue through non-attorney user growth
  • Build the feedback loop : Stay close to customers to continuously iterate on workflow design, deployment approach, and packaging based on real adoption data and usage patterns
  • Track and own KPIs : Non-attorney user count, consumption revenue, workflow adoption rates, and expansion revenue tied to this motion

Preferred

  • Built and led a team that designed, packaged, and sold AI-enabled workflows to enterprise customers, taking them from concept through deployment and adoption
  • Stood up a Center of Excellence or similar cross-functional enablement function, defining best practices, building demo assets, and creating scalable content that GTM teams actually use
  • Operated as a founding or early solutions engineer on strategic deals, personally supporting a disproportionate share of revenue (e.g., 50%+ of SE-assisted deals) before moving into leadership
  • Taken a product capability that required heavy customization and handholding and turned it into a standardized, opinionated offering that scales with less support
  • Partnered directly with product and engineering teams to influence what gets built, translating field signal into features that drive adoption
  • Led process improvement initiatives that delivered measurable business outcomes (not just efficiency gains, but revenue impact or cost savings in the millions)
  • Managed the tension between building and selling: you've been close enough to the product to know what's broken and close enough to customers to know what they'll pay for
  • Earned recognition from leadership for going beyond your role, whether that's picking up adjacent teams, championing internal adoption of your own product, or driving cross-functional projects nobody asked you to own
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GC AI

GC AI is the legal AI platform built for in-house teams that solves the workflows in-house lawyers and legal professionals face every day.With powerful tools like Easy Prompt and Exact Quote, you can be the legal hero your team needs with faster and more accurate drafting, reviewing, researching, and redlining.GC AI is built for in-house legal work, gets to know you and your company over time, uses 5 large language models under the hood, and is private, secure and compliant. GC AI is SOC 2 Type II certified, built with enterprise-grade security, and never uses your confidential data for training.Founded by a three-time General Counsel and former Morrison & Foerster litigator, GC AI is trusted by over 500 legal teams worldwide, including Webflow, CDW, Vercel, Liquid Death, Kenneth Cole, Eventbrite, SurveyMonkey, Tipalti, and other high-growth global brands.See the difference that becoming an AI-powered lawyer can make.Try it free or get a demo at gc.ai.

Founded in 2023
San Francisco, California, USA
54 employees (9 in marketing)