Responsibilities

• This role requires up to 30% travel
• Develop and lead the annual wholesale marketing strategy and budget, aligned with overall brand and commercial objectives
• Partner closely with Sales, Merchandising, Operations and Creative teams to ensure cohesive brand storytelling across all wholesale accounts
• Build and maintain strong relationships with marketing teams at all key retail partners, working to identify co-marketing opportunities and joint business building initiatives
• Represent the brand in-person at industry specific trade shows, partner events, key account training sessions, & other related activities
• Develop, mentor and lead a high-performing wholesale marketing team.
• Own the wholesale marketing budget, ensuring efficient allocation and accountability across all programs
• Manage agency and vendor relationships, including creative studios, retail media networks, and production partners
• Ensure 100% compliance to all brand, visual, and merchandising standards are followed
• Manage in-store fixture programs, ensuring timely arrival, assembly, and refreshing visuals on seasonal basis

Requirements

• 8+ years of progressive marketing experience, with at least 3 years in a wholesale or trade marketing leadership role
• Deep knowledge of the footwear, apparel, and/or accessories wholesale landscape.
• Proven track record developing integrated marketing programs that drive retail sell-through and reinforce/optimize brand presentation in store
• Strong analytical skills with experience interpreting POS data, merchandising performance, sell through reports, and geotargeted media campaign results
• Excellent communication, presentation, and stakeholder management skills; comfortable presenting to C-suite and key retail partners
• Proficiency with project management tools, Microsoft Office Suite, and marketing analytics platforms
• Familiarity with Workwear and Safety related trade shows or events
• Ability to commute to our office in North Reading, MA 4x a week

Benefits

• Healthcare: Comprehensive medical, dental, and vision insurance options.
• Retirement: 401(k) plan with Company Match.
• Paid Time Off: 15 days of PTO, plus 11 paid holidays and sick leave.
• Incentives: Performance-based bonus eligibility and Equity if applicable.