Director of Wholesale Marketing

Wilmington, MA (Hybrid)

$145K/yr – $175K/yrDirector/Executive8+ years expFull time

Posted 4 weeks ago

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Job Summary

Own wholesale marketing from strategy through measurement, aligning with sales and retail partners to drive sell-through and brand consistency.

  • Growth & Activation: Build seasonal activation calendars, sell-in assets, and in-store programs for key accounts.
  • Partnerships & Execution: Forge retailer collaborations and co marketing with industry partners and shows.
  • Measurement & ROI: Define KPIs, analyze POS and retailer data, and optimize spend across programs.

Job Description

Responsibilities

  • Develop and lead the annual wholesale marketing strategy and budget, aligned with overall brand and commercial objectives
  • Partner closely with Sales, Merchandising, Operations and Creative teams to ensure cohesive brand storytelling across all wholesale accounts
  • Build and maintain strong relationships with marketing teams at all key retail partners, working to identify co-marketing opportunities and joint business building initiatives
  • Represent the brand in-person at industry specific trade shows, partner events, key account training sessions, & other related activities
  • Develop, mentor and lead a high-performing wholesale marketing team.
  • Own the wholesale marketing budget, ensuring efficient allocation and accountability across all programs
  • Manage agency and vendor relationships, including creative studios, retail media networks, and production partners
  • Ensure 100% compliance to all brand, visual, and merchandising standards are followed
  • Manage in-store fixture programs, ensuring timely arrival, assembly, and refreshing visuals on seasonal basis
  • Work with Merchandising team to establish BRUNT visual merchandising guidelines and key account variations

Requirements

  • 8+ years of progressive marketing experience, with at least 3 years in a wholesale or trade marketing leadership role
  • Deep knowledge of the footwear, apparel, and/or accessories wholesale landscape.
  • Proven track record developing integrated marketing programs that drive retail sell-through and reinforce/optimize brand presentation in store
  • Strong analytical skills with experience interpreting POS data, merchandising performance, sell through reports, and geotargeted media campaign results
  • Excellent communication, presentation, and stakeholder management skills; comfortable presenting to C-suite and key retail partners
  • Proficiency with project management tools, Microsoft Office Suite, and marketing analytics platforms
  • Familiarity with Workwear and Safety related trade shows or events
  • Ability to commute to our office in North Reading, MA 4x a week

Benefits

  • Healthcare: Comprehensive medical, dental, and vision insurance options.
  • Retirement: 401(k) plan with Company Match.
  • Paid Time Off: 15 days of PTO, plus 11 paid holidays and sick leave.
  • Incentives: Performance-based bonus eligibility and Equity if applicable.
BRUNT Workwear logo

BRUNT Workwear

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BRUNT partners with trade workers to build boots and apparel that provide the best performance, durability, and comfort hard-earned money can buy.

Founded in 2020
North Reading, Massachusetts, USA
110 employees (28 in marketing)
0% recommend to a friend

Traffic Signals

Monthly Visitors
3M
Monthly Google Ads Budget
$50.7K
Traffic Source Mix
Search
26.5%
Direct
53.1%
Referral
5%
Social
11.2%
Paid
3.9%

Headcount Trend

Current headcount: ~110

Marketing Team

Marketing Team Size
23 (21% of company)
Median Career Experience
8 years
Median Tenure
3.6 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$43.9M
Last Raise
$15.5M
Series Unknown, 3 years ago

Funding History

  • May 2023
    Series Unknown • $15.5M
  • Feb 2022
    Series B • $20M
  • Sep 2021
    Series A • $8.4M

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