Director, Website Marketing at NinjaTrader | Chicago, IL | $130K/yr – $180K/yr

NinjaTrader

Director, Website Marketing

Chicago, IL (Hybrid)

$130K/yr – $180K/yrDirector/Executive8+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the end‑to‑end website strategy for NinjaTrader.com and sub-brands, turning the site into a primary growth engine across acquisition, CRO, and global expansion.

Growth ownership: CRO emphasis on a structured testing roadmap to improve journeys, funnel performance, and conversion rates across organic and paid.
SEO & AEO/GEO: Lead technical SEO, site architecture, international SEO, migrations, brand consolidation, and alignment with Marketing, Product, Brand, and Engineering.

Job Description

Define and own the vision, strategy, and execution of NinjaTrader.com and all sub-brand sites, aligning to company growth goals and establishing the website as a primary driver of customer acquisition and revenue
Partner with internal teams and external partners to manage and advance SEO and AEO across business units, ensuring alignment across Marketing, Product, Brand, and Engineering on priorities and execution. This includes influencing and executing large-scale initiatives such as site migrations, brand consolidation, and new product launches
Own CRO strategy and champion a culture of experimentation across the website between organic and paid initiatives, building and executing a structured testing roadmap to continuously improve user journeys, funnel performance, and conversion rates
Lead and develop a high-performing website team spanning technical web development, CRO, and content, setting clear goals, driving accountability, and elevating execution standards
Monitor and own site health. Proactively identify technical issues, track Core Web Vitals, and ensure performance, crawlability, and indexability standards are maintained across all properties
Pull and synthesize performance reports across organic, CRO, and site health metrics, translating data into clear strategic direction and executive-ready insights
Support international expansion strategy across 10+ EU markets, including localization, technical SEO, AEO, GEO, and scalable content frameworks to achieve targeted growth outcomes

NinjaTrader

4.3 Glassdoor

NinjaTrader: Driving innovation, empowering traders, and building a global community.At NinjaTrader, we empower traders worldwide with our award-winning technology and brokerage services. Trusted by over 1.8 million users globally, we’re committed to providing industry-leading tools and resources to help our customers excel in futures trading. Our powerful platform delivers a comprehensive suite of features, including advanced charting, market analytics, trade simulation, and trading system development. Whether you're a seasoned professional or just starting out, NinjaTrader is designed to support your futures trading journey every step of the way. With our innovative web and mobile platforms, you can enjoy a seamless trading experience across all your devices, ensuring you stay connected to the markets anytime, anywhere. Discover how NinjaTrader is shaping the future of trading. Learn more at account.ninjatrader.com or explore our app on iPhone and Android. ---NinjaTrader Group, LLC’s affiliated companies are NinjaTrader Clearing, LLC dba NinjaTrader, Tradovate, and TransAct Futures (“NTC”), NT Korea Co., LTD (“NTK”), NinjaTrader, LLC (“NT”) and NT Technologies, LLC (“NTT”). NTC is registered with the CFTC as a futures commission merchant (NFA ID #0309379). It carries futures trading accounts, processes futures trades, provides customer service and generates reports for its clients. NT is a software development company that owns and supports proprietary technology relating to and including the NinjaTrader and Tradovate trading platforms.

Founded in 2004

Chicago, Illinois, USA

449 employees (43 in marketing)

www.ninjatrader.com

86% recommend to a friend

90% CEO approval