Director of Web Marketing

Palo Alto, CA (Hybrid)

$214K/yr – $299K/yrDirector/Executive12+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the Web leadership agenda by aligning execs, scaling AI driven content, and redefining processes for a faster, more elegant digital engine.

  • Executive advocacy: secure resources and cross-functional alignment for world-class web work.
  • AI driven initiatives: deploy generative AI for content scaling, personalization, SEO, and CRO.
  • Transformative workflows: challenge legacy processes to reduce friction and boost performance.

Job Description

Responsibilities

  • Executive Advocacy & Strategic Alignment: Serve as the primary voice for the Web team at the leadership level; secure the resources and alignment needed for our domain experts to execute world-class work.
  • AI-Driven Innovation: Champion the use of Generative AI for content scaling, AI-driven personalization to tailor the user journey, and next-gen AI tools to supercharge SEO and Conversion Rate Optimization (CRO).
  • Transformative Thinking: Deeply analyze existing processes to identify friction points. You are expected to challenge "how we’ve always done it" to build a more efficient, high-performance digital engine.
  • Strategic Storytelling & Distillation: Take the high-volume output of the production and performance teams and distill it into a high-level narrative for executive leadership, focusing on business impact and long-term vision.
  • Team Enablement & Coaching: Empower and coach your leads to own their reporting and cross-functional relationships. You provide the mentorship and frameworks they need to showcase their wins to the broader organization.
  • Strategic IT Liaison: Act as the primary business stakeholder for IT, ensuring our technical architecture is world-class, scalable, and built to support the future of AI-integrated web experiences.
  • Operational Partnership: Lead from the front. While you own the strategy and coaching, you are ready to roll up your sleeves—whether helping the production team navigate a high-velocity launch or assisting the performance team in diagnosing a complex tracking issue.

Requirements

  • 12+ years of experience in web strategy or digital leadership, with a track record of leading high-performing teams in a high-growth B2B SaaS environment
  • The "Why" Factor: A critical thinking mindset with a proven ability to interrogate workflows and drive transformative change in complex organizations
  • AI Literacy: Practical experience or a deep strategic understanding of how to leverage AI/ML for content automation, SEO optimization, and web personalization
  • Mastery of Distillation: A proven ability to take massive amounts of technical data and project updates and condense them into a concise, impactful "executive-ready" story
  • Low-Ego "Player-Director": You have the veteran experience to lead, but you haven\'t lost your passion for the craft. You lead by example and are happy to "get in the weeds" to help the team solve a complex problem
  • Technical & Operational Fluency: You speak "Developer," "Marketer," and "Analyst" with equal ease, bridging the gap between production and performance workstreams

Benefits

  • bonus potential, equity and benefits
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Rubrik

3.7 Glassdoor

Rubrik (NYSE: RBRK), the Security and AI company, operates at the intersection of data protection, cyber resilience and enterprise AI acceleration. The Rubrik Security Cloud platform is designed to deliver robust cyber resilience and recovery including identity resilience to ensure continuous business operations, all on top of secure metadata and data lake.Follow @rubrikInc on X (formerly Twitter), YouTube, and Instagram.

Founded in 2014
Palo Alto, California, USA
4.7K employees (242 in marketing)
61% recommend to a friend
84% CEO approval

Traffic Signals

Monthly Visitors
6.4M
Traffic Source Mix
Search
31%
Direct
63.4%
Referral
4.9%
Social
0.4%
Paid
0.3%

Headcount Trend

Current headcount: ~4.7K

Marketing Team

Marketing Team Size
184 (4% of company)

Funding

Total Funding
$1.6B
Last Raise
$1B
Post IPO Debt, 10 months ago

Funding History

  • May 2025
    Post IPO Debt • $1B
  • Oct 2024
    Post IPO Secondary
  • Nov 2021
    Secondary Market • $1.3M

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