Director, Video Investment

Chicago, IL (On-site)

$97K/yr – $140K/yrDirector/Executive7+ years expFull time

Posted 7 weeks ago

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Job Summary

Own end to end video activation for multiple clients, from proposal to post-buy recap, with a focus on data integrity, cross team collaboration, and scalable reporting across the video ecosystem.

  • Campaign activation and maintenance across linear TV to OTT and mobile to ensure on-time, quality results.
  • Build and optimize data and reporting processes using MediaOcean/Prisma, DSPs, and ad servers to improve decision making.

Job Description

Responsibilities

  • Manages the Video Activation Process across multiple clients independently and efficiently
  • Direct and manage the daily workflow of campaigns across the video ecosystem (linear TV, FEP, VOD, OTT, Mobile, Connected TV, Addressable), including proposal development, campaign activation and maintenance, and post-buy recaps
  • Assume accountability and ownership of campaign execution for assigned client accounts
  • Review client deliverables for quality, ensuring that recommendations and work product are sound and viable
  • Assist with the development of strategic proposals
  • Understand and effectively communicate value proposition, technology, and processes as related to the growth of current and prospective agency accounts
  • Participate in forecasting exercises for senior management
  • Develop processes to ensure data integrity and implement across the agency
  • Maintain a strong understanding of the systems used such as MediaOcean/Prisma or other digital buying tools, Ad Servers/Verification, DSPs, Social Platforms, DMPs, and internal proprietary tools
  • Provide ideas and solutions for pain points/problems in processes; work alongside internal and external teams to develop best practices, enhancements, and tools to improve these
  • Determine and activate how to deliver necessary data to teams for various reporting purposes
  • Build and maintain strong relationships across multiple internal teams and external teams
  • Maintain relationships with vendors to ensure trust and confidence with our buying partners
  • Cultivate a team-focused mentality across the larger Investment team
  • Work with New Business to help with pitch and plan development as it pertains to prospective clients
Publicis Health Media logo

Publicis Health Media

Publicis Health Media (PHM) is the market-leading media agency in the health category, providing unmatched DTC and HCP health, wellness and pharmaceutical expertise, innovation and unmatched clout.Our team of market makers works closely with an expansive set of consumer and HCP media partners, consistently identifying first-to-market opportunities that help our clients disrupt their categories and drive business growth. We believe that everyone deserves to have a positive healthcare experience. That healthcare marketing must go beyond the expected and the traditional. That we need to push the boundaries of media through data, content, commerce and creativity. Together we create powerful experiences that matter, driving better health outcomes for the people we serve.

Founded in 2012
Philadelphia, Pennsylvania, USA
800 employees (170 in marketing)

Traffic Signals

Monthly Visitors
3.3K
Monthly Google Ads Budget
$2
Traffic Source Mix
Search
31.1%
Direct
45.8%
Referral
7.3%
Social
14%
Paid
1.6%

Headcount Trend

Current headcount: ~800

Marketing Team

Marketing Team Size
168 (21% of company)
Median Career Experience
8.5 years
Median Tenure
4.9 years
Marketing Roles Posted (Last 30 Days)
43

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