Responsibilities

• End-to-End Production: Script, storyboard, and direct "Human-Centric" content. You will own the interview process, turning dry technical interviews into narratives that capture the "Browse" algorithm.
• The Conversion Engine: Design and implement YouTube-specific funnels, including pinned comments, custom "Link in Bio" destinations, and tailored CTAs within the first 20% of every video.
• Advanced Retention Editing: Manage a team of internal/external editors to ensure "Pacing for Retention." You are the final sign-off on whether content is "boring" or "bingeable."
• Growth Experiments: Run sophisticated A/B tests on thumbnails and titles using 2026-standard tools (e.g., YouTube’s "Test & Compare" and AI heatmapping).
• Cross-Functional Liaison: Sync with Sales to identify "closing" stories (testimonials) and with HR to identify "hiring" stories (employee spotlights).

Requirements

• Narrative & Interviewing
• - Psychological Interviewing: Mastery of the "Peel the Onion" technique to extract authentic, emotional soundbites from non-actors.
• - Hook Crafting: Expert-level mastery of the first 15 seconds of a video to "open a loop" that retains B2B and B2C audiences.
• - Visual Continuity: A sharp eye for brand aesthetics, ensuring all content—from office tours to testimonials—maintains a high-end documentary feel.

Preferred

• Proven track record of growing a brand-focused YouTube channel.
• Experience in the financial services or mortgage industry is a plus but not required.
• Portfolio demonstrating high-fidelity storytelling and measurable growth results.

Benefits

• Medical, Dental, Vision, 401k
• Paid time off and sick days
• Paid holidays
• Long-term paid disability
• Paid maternity and bonding leave
• Full desk equipment provided