Director of Verticals Marketing (Hybrid based in SF, NYC, or Seattle)

San Francisco, CA (Hybrid)

$183K/yr – $305K/yrDirector/Executive7+ years expSalaried Ft

Posted 8 days ago

Job Summary

Own Rippling’s vertical marketing strategy and GTM motion, leading cross-functional teams to translate industry challenges into targeted messaging, enablement assets, and measurement frameworks.

Own vertical strategy and messaging
Build field-ready enablement and assets
Define success metrics and iterate based on data

Job Description

Responsibilities

Own Rippling’s vertical marketing strategy. Identify and prioritize the industries where Rippling has the strongest right to win based on customer pain, product fit, sales signal, market size, competitive dynamics, and quantitative proof.
Build vertical-specific positioning and messaging. Translate Rippling’s broad platform into sharp industry narratives that speak to the biggest problems of buyers in each vertical.
Execute the GTM motion. Partner with Sales, Revenue Operations, Demand Gen, Enablement, and Product Marketing to build and execute a full funnel GTM motion across a variety of channels.
Partner with Product and PMM teams. Surface vertical-specific gaps, evidence needs, and roadmap implications while keeping external claims grounded in proof.
Create field-ready enablement and assets. Build the core talk tracks and materials sellers need: industry one-pagers, discovery guides, pitch narratives, competitive landmines, demo guidance, proof points, customer stories, and campaign inputs.
Develop and manage a high-performing verticals marketing team. Manage a team and build the operating cadence, standards, and priorities for the verticals marketing function.
Measure what works (and what doesn’t). Define and measure the leading and lagging indicators for the vertical motion, including pipeline quality, win rate, attach rates, competitive performance, and message resonance.

Requirements

7+ years of B2B marketing experience and familiarity with vertical GTM motions
A track record of owning integrated campaigns and demand generation tied to measurable pipeline
Proven experience leading and developing high-performing marketing teams, with a track record of hiring, coaching, and managing talent in fast-paced, high-growth environments
Demonstrated cross-functional leadership and the ability to thrive in ambiguity at a fast pace
You understand how sellers use messaging in real conversations and can enable them with talk tracks and materials that improve discovery, sharpen pitches, and help teams handle objections.
Clear frameworks that use qualitative and quantitative inputs to inform bets, diagnose performance, and make tradeoffs.

Rippling

4.0 Glassdoor

Rippling is a workforce management system that eliminates the friction from running a business. Today, most companies struggle with everything from routine tasks, like running payroll, to cross-functional planning, like aligning on headcount. That’s because all their data related to people, processes, and systems is scattered in a hundred places. Rippling has every application you need to run your business—from applicant tracking and payroll to IT and expenses—in one place. But unlike other systems, Rippling sits on top of a unified platform. Data flows dynamically between Rippling’s applications, giving every team a shared source of truth, the power to automate processes, and access to the insights they need. This allows your business to execute better, faster.Based in San Francisco, CA, Rippling has raised $1.2B from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock.Get help: rippling.com/contactLicensing details: https://app.rippling.com/licensing

Founded in 2016

San Francisco, California, USA

6.5K employees (237 in marketing)

www.rippling.com

77% recommend to a friend

86% CEO approval