Director, Vertical & Innovation Marketing

Boston, MA (On-site)

$133K/yr – $186K/yrDirector/ExecutiveFull time

Posted 3 months ago

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Job Summary

Drive Suffolk’s enterprise marketing as a senior leader shaping strategy, brand, and demand across business verticals.

  • Own the annual marketing strategy and investment roadmap across all verticals.
  • Must-have: 10+ years of progressive B2B marketing with senior leadership experience.
  • Standout: Enterprise-scale programs and ROI-driven budgets with cross-functional influence.

Job Description

Responsibilities

  • Own the annual marketing strategy and investment roadmap for all business verticals, ensuring alignment with enterprise growth objectives and corporate brand standards
  • Provide senior leadership and day-to-day direction to a team of marketing managers and specialists – setting clear priorities, developing talent, and building a high-performance culture
  • Serve as a strategic advisor and trusted partner to vertical leaders
  • Represent the Corporate Marketing function in leadership meetings , influencing decisions that shape how Suffolk presents itself in the market
  • Champion a data-driven marketing culture: define the KPI framework, lead reporting, and translate performance data into actionable strategy adjustments
  • Develop and own differentiated market positioning for each vertical – grounded in deep competitive intelligence, audience insight, and business strategy
  • Build integrated, multi-channel marketing strategies that drive brand authority, pipeline generation, and enterprise growth across priority markets
  • Lead full-funnel campaign architecture – from brand awareness through advocacy – and ensure consistent, compelling storytelling across every touchpoint
  • Drive strategic alignment across verticals to identify shared opportunities, reduce duplication, and amplify Suffolk's enterprise narrative
  • Partner at the executive level with business development leaders to align marketing investment with pipeline priorities and growth targets

Requirements

  • 10+ years of progressive B2B marketing experience, including 3+ years in a senior leadership or director-level role
  • A consultative mindset: you ask the right questions, listen deeply, and translate ambiguous goals into clear strategies
  • Deep expertise in integrated marketing strategy – from brand and content to demand generation, events, and PR
  • Demonstrated ability to own and manage a significant marketing budget with accountability for ROI
  • Strategic business acumen: you think in terms of revenue, pipeline, and competitive positioning – not just marketing outputs
  • A consultative leadership style: you build relationships, earn influence, and drive alignment across diverse stakeholder groups
  • Familiarity with marketing technology stacks including CRM, marketing automation, and analytics platforms
  • Track record of building brand authority through thought leadership, earned media, and executive positioning
  • Experience managing agency partners, vendor relationships, and cross-functional creative teams

    Benefits

    • competitive salaries, auto allowances and gas cards for certain roles, access to market leading medical and emotional and mental health benefits, dental, and vision insurance plans, virtual care options for physical therapy and primary care, generous paid time off, 401k plan with employer match and access to expert financial resources, company paid and voluntary life insurance, tax deferred savings accounts, 10 backup daycare days each year, short- and long-term disability, commuter benefits and more.
    Suffolk Construction logo

    Suffolk Construction

    4.7 Glassdoor

    Suffolk is a national enterprise that builds, innovates and invests. Suffolk is an end-to-end business that provides value throughout the entire project lifecycle by leveraging its core construction management services with vertical service lines that include real estate capital investment, design, self-perform construction services, technology start-up investment (Suffolk Technologies) and innovation research/development.Suffolk – America’s Contractor – is a national company with more than $8 billion in annual revenue, 3,000 employees, and offices in Boston (headquarters); New York City and Westchester County, New York; Miami, West Palm Beach, Tampa and Estero in Florida; Dallas; Los Angeles, San Francisco and San Diego; Las Vegas; Portland, Maine; New Haven, Connecticut; Herndon, Virginia; and Salt Lake City. Suffolk manages some of the most complex, sophisticated projects in the country, serving clients in every major industry sector, including healthcare, life sciences, education, gaming, transportation/aviation, federal government and public work, mission critical, advanced technology and commercial. Suffolk is privately held and is led by Founder, Chairman and CEO John Fish. Suffolk is ranked #8 on ENR’s list of “Largest Domestic Builders” and #10 on its list of “Top CM-at-Risk Contractors.” For more information, visit www.suffolk.com.

    Founded in 1982
    Boston, Massachusetts, USA
    2.7K employees (79 in marketing)
    83% recommend to a friend
    100% CEO approval

    Traffic Signals

    Monthly Visitors
    33.5K
    Traffic Source Mix
    Search
    48.6%
    Direct
    41.4%
    Referral
    8.6%
    Social
    0.8%
    Paid
    0.5%

    Headcount Trend

    Current headcount: ~2.7K

    Marketing Team

    Marketing Team Size
    50 (2% of company)
    Median Career Experience
    15 years
    Median Tenure
    6.6 years