Elements of Launch Intensive
Worthy Marketing Group
New York, USA (Remote)
$44K/yr - $56K/yr (Est.)AgencyInternshipIntern/new grad
1 day ago
Director, Venue Marketing, South Region
Atlanta, GA
Salary Not AvailableDirector/ExecutiveFull time
Posted 6 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own regional venue marketing by coordinating go-to-market bets, local partnerships, and media across Dallas and Atlanta to drive visits and community ties.
- Growth Infrastructure: Lead regional marketing strategy, media planning, and cross-team promotion across two major markets.
- Demand Generation: Build local partnerships and GTM plans to fuel events, groups, and school collaborations.
- Marketing Ops: Align with creative, comms, and operations to streamline promotions and capture performance data for optimization.
Job Description
Responsibilities\n
- \n
- Growth Infrastructure: Lead South Region venue marketing strategy and team across Dallas and Atlanta locations, including media planning and promotional strategy aligned with corporate marketing standards \n
- Demand Generation: Define and execute the go-to-market strategies for both Dallas and Atlanta venues, including the development of key local partnerships in each market \n
- Marketing Ops: Collaborate with advertising partners and internal digital media teams to secure market-specific media aligned with overall strategy \n
- Events & Community: Partner with local operations teams at both venues to manage the success of events across the South Region. \n
- Communications & Partnerships: Act as the primary point of contact for Communications needs across the South Regionâs Dallas and Atlanta venues, in line with goals outlined by the Cosm Communications team \n
- Creative & Promotion Ops: Establish and streamline workflows with Creative Services, Communications, and Operations to ensure effective event promotion across owned channels \n
- Partnerships & Community: Identify and activate strategic marketing partnerships to increase venue visibility and audience reach \n
- Community & Civic Engagement: Build and maintain relationships with municipalities, community organizations, local youth sports, schools, and other civic organizations across the South Region \n
- Sales Alignment: Partner with the regional sales teams at both venues to generate leads for events, group bookings, and school partnerships \n
- Performance & Feedback: Deliver marketing performance recaps and insights, using data to optimize future campaigns \n
- \n
- Bachelorâs degree in Marketing or related field \n
- 10+ years of progressive Marketing experience, including a minimum of 5 years of experience directly managing a team \n
- Minimum of 7+ years of experience in event marketing within an entertainment, sports, or public assembly facility setting \n
- Minimum of 5+ yearsâ experience working with artist marketing representatives \n
- Deep understanding of the Dallas/Fort Worth and Atlanta markets \n
- Strong organizational skills and attention to detail \n
- Experience partnering with a Comms team or managing local media relationships \n
- Ability to work daytime, evening, and weekend hours, based on the needs of daily business operations \n
- Ability to work in a fast-paced and high-pressure team setting \n
- Excellent communication skills, both verbal and written \n
VENUES
We help you locate venues for any of your 'off site' activities. We have an in-house database of over 10,000 UK and Northern European venues, in addition to an extensive network of worlwide contacts who can be used for areas outside our knowledge or experience.
