Director, Venue Marketing, South Region

The Colony, TX

Salary Not AvailableDirector/ExecutiveFull time

Posted 6 weeks ago

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Job Summary

Own regional venue marketing by leading multi-market campaigns, partnerships, and community programs that drive local attendance and repeat visitation.

  • Regional ownership: oversee marketing across Dallas and Atlanta, aligning media, partnerships, and comms with corporate strategy.
  • Community and partnerships: build local partnerships with schools, civic groups, youth sports, and creators to expand reach.
  • Data and optimization: deliver performance recaps and use insights to optimize future campaigns.

Job Description

Responsibilities - Lead South Region venue marketing strategy and team across Dallas and Atlanta locations, including media planning and promotional strategy aligned with corporate marketing standards - Define and execute the go-to-market strategies for both Dallas and Atlanta venues, including the development of key local partnerships in each market - Collaborate with advertising partners and internal digital media teams to secure market-specific media aligned with overall strategy - Partner with local operations teams at both venues to manage the success of events across the South Region - Act as the primary point of contact for Communications needs across the South Region’s Dallas and Atlanta venues, in line with goals outlined by the Cosm Communications team - Establish and streamline workflows with Creative Services, Communications, and Operations to ensure effective event promotion across owned channels - Identify and activate strategic marketing partnerships to increase venue visibility and audience reach - Build and maintain relationships with municipalities, community organizations, local youth sports, schools, and other civic organizations which may be appropriate across the South Region’s Dallas/Fort Worth and Atlanta metropolitan areas - Partner with the regional sales teams at both venues to generate leads for events, group bookings, and school partnerships - Deliver marketing performance recaps and insights, using data to optimize future campaigns
VENUES logo

VENUES

We help you locate venues for any of your 'off site' activities. We have an in-house database of over 10,000 UK and Northern European venues, in addition to an extensive network of worlwide contacts who can be used for areas outside our knowledge or experience.

Aston Abbotts, England, GBR
7 employees (3 in marketing)