Responsibilities

• Report to and partner closely with the US Brand Lead to shape and refine overall brand strategy
• Lead the annual Brand Plan process, ensuring clear cross functional strategic priorities, aligned objectives, and actionable execution plans
• Partner with the GIA team to develop, refine, and pressure-test brand forecasts, ensuring alignment between strategic initiatives, market assumptions, and financial projections
• Drive ongoing competitive readiness reviews, synthesizing insights into actionable strategic recommendations
• Contribute to key Market Research initiatives in collaboration with GIA to generate actionable insights that inform segmentation, positioning, and growth strategy
• Serve as a core member of the US Brand Leadership Team
• Own brand budget management, including tracking spending, forecasting, and identifying risks/opportunities
• Lead the Annual Operating Plan (AoP) process in partnership with Finance
• Ensure financial investments are aligned with brand strategy and ROI priorities
• Provide ongoing financial transparency to the Brand Lead and Marketing leadership

Requirements

• BA/BS degree required; Masters o degree or higher preferred.
• BA/BS with 10 + years of overall experience and 7+ years of marketing experience or a MA/MS/MBA with 7 + years of overall experience and 6 + years of marketing experience or a PhD/PharmD with 5 + years of marketing experience
• 10+ years of pharmaceutical marketing and/or healthcare-related commercial experience is preferred
• Ability to communicate effectively with Senior Leadership on key brand growth initiatives
• Demonstrated ability to lead without authority and influence cross-functional team
• Prior success in competitive preparedness and market-shaping initiatives
• Skilled in integrating insights from customer research, analytics, and field feedback
• Excellent communication skills

Preferred

• Background in hematology or highly competitive therapeutic categories is preferred
• PhD/PharmD with 5+ years of marketing experience or equivalent mix of advanced degree and experience
• Demonstrated ability to lead without authority and influence cross-functional team
• Prior success in competitive preparedness and market-shaping initiatives
• Skilled in integrating insights from customer research, analytics, and field feedback
• Excellent communication skills

Benefits

• Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness