Director US Strategy Marketing at BeiGene | USA | $187K/yr – $247K/yr

Director US Strategy Marketing

USA (Remote)

$187K/yr – $247K/yrDirector/ExecutiveFull time

Posted 3 months ago

Job Summary

Own the core brand-building initiatives for a large US portfolio by shaping strategy, leading planning and forecasting, and driving cross-functional alignment to enable growth and ROI. Lead the Brand Plan, AoP, and budget processes while translating strategy into compelling narratives and executable plans for diverse audiences.

Brand Strategy & Planning: shape the brand roadmap, cross-functional priorities, and actionable execution plans.
Forecasting & ROI: align brand initiatives with market assumptions and financial projections, ensuring transparency and accountability.
Cross-Functional Leadership: partner with GIA, Promo, Patient Marketing, Digital, CET, and sales to translate strategy into integrated tactics and field enablement.

Job Description

Responsibilities

Report to and partner closely with the US Brand Lead to shape and refine overall brand strategy
Lead the annual Brand Plan process, ensuring clear cross functional strategic priorities, aligned objectives, and actionable execution plans
Partner with the GIA team to develop, refine, and pressure-test brand forecasts, ensuring alignment between strategic initiatives, market assumptions, and financial projections
Drive ongoing competitive readiness reviews, synthesizing insights into actionable strategic recommendations
Contribute to key Market Research initiatives in collaboration with GIA to generate actionable insights that inform segmentation, positioning, and growth strategy
Serve as a core member of the US Brand Leadership Team
Own brand budget management, including tracking spending, forecasting, and identifying risks/opportunities
Lead the Annual Operating Plan (AoP) process in partnership with Finance
Ensure financial investments are aligned with brand strategy and ROI priorities
Provide ongoing financial transparency to the Brand Lead and Marketing leadership

Requirements

BA/BS degree required; Masters o degree or higher preferred.
BA/BS with 10 + years of overall experience and 7+ years of marketing experience or a MA/MS/MBA with 7 + years of overall experience and 6 + years of marketing experience or a PhD/PharmD with 5 + years of marketing experience
10+ years of pharmaceutical marketing and/or healthcare-related commercial experience is preferred
Ability to communicate effectively with Senior Leadership on key brand growth initiatives
Demonstrated ability to lead without authority and influence cross-functional team
Prior success in competitive preparedness and market-shaping initiatives
Skilled in integrating insights from customer research, analytics, and field feedback
Excellent communication skills

Preferred

Background in hematology or highly competitive therapeutic categories is preferred
PhD/PharmD with 5+ years of marketing experience or equivalent mix of advanced degree and experience
Demonstrated ability to lead without authority and influence cross-functional team
Prior success in competitive preparedness and market-shaping initiatives
Skilled in integrating insights from customer research, analytics, and field feedback
Excellent communication skills

Benefits

Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness

BeiGene

Effective March 17, 2025, The U.S. subsidiary of BeiGene, Ltd. has changed its name to BeOne Medicines USA, Inc. This change comes ahead of our anticipated global rebranding to BeOne Medicines Ltd. and redomiciliation to Switzerland, pending shareholder approval. The new name reflects our commitment to develop innovative medicines and partner with the global community to help as many patients with cancer as possible. To learn more about BeOne Medicines, please follow our new LinkedIn profile @BeOne Medicines.

Founded in 2010

Cambridge, Massachusetts, USA

2.4K employees (105 in marketing)

beonemedicines.com