Responsibilities

• Contributing to the creation and implementation of the gMG patient marketing strategy, including tactics and budget allocation
• Leading creation and execution of innovative patient education tactics to support patient aquisition and retention
• Driving development and implementation of core marketing initiatives focusing on patient activation, driving greater awareness of the disease burden, and advocating for oneself
• Partnering with commercial insights to conduct highly innovative research and analytics to help identify key dynamics
• Delivering multi-channel patient promotional platforms and identifying optimized marketing mix
• Developing and maintaining strong relationships with other functional areas and internal strategic partners (i.e., Patient Services, Patient Advocacy, Market Research, Omnichannel, Analytics, Training, Sales, Medical, Regulatory, Legal, Compliance, etc.)
• Managing agency partners, project timelines, resources, and budgets

Requirements

• Bachelor's degree in a scientific or business field
• 10+ years of professional experience; prefer patient marketing, agency, or health care experience
• Extensive consumer marketing experience, including creative development, production and media planning for DTC TV/video, digital and point-of-care
• Strong ability to manage multiple projects across functional areas, and work independently when appropriate, in teams and as a sub-team lead
• Proven leadership skills and the ability to collaborate in a matrix environment
• High level of interpersonal skills and highly adept in both verbal & written communication
• Ability to work in a rapidly evolving and fast paced environment
• The duties of this role are generally conducted in the Boston Seaport office environment.  As is typical of an office-based role, employees must be able, with or without an accommodation to use a computer; engage in communications via phone, video, and electronic messaging; engage in problem solving and non-linear thought, analysis, and dialogue; collaborate with others; maintain general availability during standard business hours.

Preferred

• Drug or DTC campaign launch experience
• Diverse pharma or biotech commercial experience in a variety of roles
• Prior experience in highly competitive markets
• Rare disease, specialty, or high-value biologics experience
• Advanced degree (MS, PhD, or MBA)